Senior Manager, Content Marketing Strategy [AQ-19298]

Aquent; Boston (MA); On-site; USD 95,000 - 140,000; Full time

Job summary

Aquent Talent is seeking a visionary content strategist to lead our content marketing across owned, earned, and paid channels. You will define our brand voice, craft compelling narratives, and drive engagement with advertisers, agencies, and industry leaders.

You will partner with brand and marketing teams, manage editorial for LinkedIn, company sites, and newsletters, and translate market trends into high-quality content.

Qualifications

• Verifiable High School Diploma or GED.
• 5+ years of marketing experience.
• Proven experience as a strong content strategist and storyteller.
• Understanding of the retail media landscape.
• Ability to develop a sharp point of view and translate it into content.
• Experience with Marketo marketing automation.
• Proficiency in Adobe Analytics.
• Strong experience leveraging LinkedIn for content distribution.
• Ability to lead content strategy and actively create content.

Responsibilities

• Lead the content engine for our retail media network, defining our market presence and voice.
• Develop and execute a differentiated content strategy to strengthen the brand, establish our point of view, and drive meaningful engagement with key audiences.
• Serve as the editorial lead for owned channels, including professional networking platforms, company websites, and newsletters.
• Extend storytelling through earned and paid media initiatives.
• Translate business priorities, consumer insights, product innovation, industry trends, and internal expertise into compelling content.
• Make complex ideas accessible and provide audiences with compelling reasons to engage.
• Set the content strategy and actively create high-quality content.
• Partner closely with brand and marketing teams to create an integrated external marketing engine across content, industry moments, events, thought leadership, and earned media.
• Collaborate with internal teams and external agency partners to ensure consistent and effective brand representation.

Skills

Content strategy

Storytelling

Brand voice / POV

Retail media landscape

LinkedIn distribution

Collaboration

Marketing automation (Marketo)

Web analytics (Adobe Analytics)

Education

High school diploma

Tools

Marketo

Adobe Analytics

Job description

Join a forward-thinking organization at the forefront of a rapidly evolving industry, dedicated to innovation and delivering exceptional value. This company is committed to shaping the future of consumer engagement through cutting-edge strategies and impactful communication.

Are you a visionary content strategist with a passion for shaping narratives and driving engagement? We are seeking a dynamic leader to spearhead our content marketing efforts, defining how our brand resonates in the market. In this pivotal role, you will not only craft compelling stories but also establish our unique perspective, directly influencing how we connect with advertisers, agencies, and industry leaders. This is your opportunity to build and execute a differentiated content strategy from the ground up, making a significant impact on our brand’s presence and market leadership.

To Be Considered For This Role, You Must

• Be authorized to work in the United States
• Not require sponsorship of any kind for the duration of the assignment
• Be able to work on a W-2 basis. C2C or 1099 is not permitted for this position

Key Responsibilities

• Lead the content engine for our retail media network, defining our market presence and voice.
• Develop and execute a differentiated content strategy to strengthen the brand, establish our point of view, and drive meaningful engagement with key audiences.
• Serve as the editorial lead for owned channels, including professional networking platforms, company websites, and newsletters.
• Extend storytelling through earned and paid media initiatives.
• Translate business priorities, consumer insights, product innovation, industry trends, and internal expertise into compelling content.
• Make complex ideas accessible and provide audiences with compelling reasons to engage.
• Set the content strategy and actively create high-quality content.
• Partner closely with brand and marketing teams to create an integrated external marketing engine across content, industry moments, events, thought leadership, and earned media.
• Collaborate with internal teams and external agency partners to ensure consistent and effective brand representation.

Required Skills & Experience

• Verifiable High School Diploma or GED.
• At least 5 years of marketing experience.
• Proven experience as a strong content strategist and storyteller.
• Demonstrated understanding of the retail media landscape.
• Ability to develop a sharp point of view and translate it into attention-grabbing content.
• Experience with marketing automation platforms like Marketo.
• Proficiency in web analytics tools such as Adobe Analytics.
• Strong experience leveraging professional networking platforms like LinkedIn for content distribution and engagement.
• Ability to lead content strategy and actively create content.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.