Head of Content Strategy & Brand Narrative

Aquent; Wellesley (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Subsidized health, vision, and dental

Paid sick leave

Retirement plan with match

Free online training (Aquent Gymnasium

Job summary

Aquent invites a visionary content strategist to lead our content marketing across owned and earned channels in the US. You will shape our narrative, establish a distinctive point of view, and drive engagement with advertisers, agencies, and industry leaders.

In this role, you will set the content strategy, create high-quality content, and partner with brand and marketing teams to deliver an integrated external marketing engine. The position emphasizes leadership and storytelling excellence.

Qualifications

• Verifiable High School Diploma or GED.
• At least 5 years of marketing experience.
• Proven experience as a strong content strategist and storyteller.

Responsibilities

• Lead the content engine for our retail media network, defining our market presence and voice.
• Develop and execute a differentiated content strategy to strengthen the brand, establish our point of view, and drive engagement.
• Serve as the editorial lead for owned channels, including professional networking platforms, company websites, and newsletters.
• Extend storytelling through earned and paid media initiatives.
• Translate business priorities, consumer insights, product innovation, industry trends, and internal expertise into content.
• Make complex ideas accessible and provide audiences with compelling reasons to engage.
• Set the content strategy and actively create high-quality content.
• Partner with brand and marketing teams to create an integrated external marketing engine across content, events, and earned media.
• Collaborate with internal teams and external agency partners to ensure consistent and effective brand representation.

Skills

Content strategy

Storytelling

Marketing experience

Content distribution

Team leadership

Education

High School Diploma or GED

Tools

Marketo

Adobe Analytics

LinkedIn

Job description

Aquent invites a visionary content strategist to lead our content marketing across owned and earned channels in the US. You will shape our narrative, establish a distinctive point of view, and drive engagement with advertisers, agencies, and industry leaders.

In this role, you will set the content strategy, create high-quality content, and partner with brand and marketing teams to deliver an integrated external marketing engine. The position emphasizes leadership and storytelling excellence.