Senior Content Strategy Lead (Remote) — Messaging & Growth

Lumen; Washington (District of Columbia); On-site; USD 145,000 - 194,000; Full time

Job summary

Lumen is seeking a Senior Manager, Content Strategy to drive messaging across programs, products, and customer journeys. You will lead a team, partner with Brand, Product Marketing, Communications, Digital Experience, and others to improve messaging effectiveness and reuse.

You will shape editorial practices, taxonomy, and governance, while influencing senior stakeholders and guiding complex initiatives in a fast-moving, AI-focused environment.

Qualifications

• 7+ years of experience in Content Strategy, Editorial Strategy, Information Architecture, Messaging Strategy, or a related discipline.
• 2+ years of experience leading content professionals, teams, or major content programs.
• Advanced knowledge of messaging architecture, content strategy, editorial practices, and audience communication.
• Experience developing and applying messaging frameworks and content‑governance practices.
• Experience leading complex content initiatives across multiple functions.
• Experience improving content processes, systems, and reusable models.
• Experience presenting recommendations to senior stakeholders.
• Experience influencing decisions across functions without direct authority.
• Strong systems-thinking, planning, facilitation, and project-leadership capabilities.
• Experience operating in complex and fast-changing environments.
• Experience in B2B technology marketing or customer communication strategy preferred.

Responsibilities

• Translate business, brand, customer, and creative priorities into actionable content plans and audience-specific approaches across programs, products, campaigns, channels, and experiences.
• Apply and advance practices in messaging architecture, editorial strategy, voice and tone, taxonomy, and content operations; advise senior stakeholders on alternatives and tradeoffs.
• Establish, apply, and improve standards for messaging, positioning, editorial quality, and content governance; resolve conflicts and align stakeholder needs.
• Lead development and adoption of content models, taxonomies, templates, modular frameworks, and lifecycle practices for personalization and reuse.
• Direct content strategy across customer journeys and omnichannel experiences to improve understanding and consistency.
• Coordinate the Message component across teams; present clear recommendations to senior stakeholders.
• Establish measures for messaging clarity, usefulness, quality, consistency, and outcomes; use insights to refine approaches and practices.
• Lead, coach, and develop content strategists and editors; set objectives and manage resources.
• Improve intake, prioritization, planning, governance, and resource-management processes; balance planned initiatives with needs.
• Lead unusually complex work across programs and audiences, influencing brand consistency and campaign effectiveness.

Skills

Content Strategy

Editorial Strategy

Audience Strategy

Stakeholder Influence

Project Leadership

B2B Marketing

Job description

Lumen is seeking a Senior Manager, Content Strategy to drive messaging across programs, products, and customer journeys. You will lead a team, partner with Brand, Product Marketing, Communications, Digital Experience, and others to improve messaging effectiveness and reuse.

You will shape editorial practices, taxonomy, and governance, while influencing senior stakeholders and guiding complex initiatives in a fast-moving, AI-focused environment.