Senior Content Strategist

Truist; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k plan

Paid time off

Job summary

Truist is seeking a skilled content marketer to partner with product owners, designers, and marketing teams to deliver distinctive client experiences with compelling content. You will plan, create, and deliver content across websites, apps, emails, and more, backed by data and research.

You'll protect the Truist brand voice, maintain editorial calendars, track usage and conversions, and mentor teammates while collaborating with SMEs to ensure consistency and impact across channels.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, English or related field, or equivalent education and related training.
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge of principles, practices, theories, and methodologies in content marketing and digital marketing.
• Experience managing or leading projects and acting as a lead in a specialty capacity.
• Knowledge of the industry's competitive landscape and differentiators.
• Ability to interpret and explain complex information to diverse audiences and build consensus.
• Ability to provide direction, coaching and mentor teammates.
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates.

Responsibilities

• Team with digital product owners and designers, marketing teammates, LOB partners, and others to deliver distinctive client experiences with compelling content.
• Analyze, plan, develop, and implement content strategy to meet business goals for aligned teams, including user research and SEO research.
• Create, write, edit, and deliver content across websites, apps, emails, videos, whitepapers, social media, ads, brochures, and direct mail.
• Protect Truist brand voice through applying voice principles, peer review, SME input, and ongoing training.
• Lead content delivery and maintenance for aligned teams, including editorial calendars and taxonomies.
• Track content usage, trends and conversion outcomes.

Skills

Content marketing principles

Project leadership

Stakeholder alignment

Excel and PowerPoint

SEO and keyword research

CMS

HTML

Adobe Creative Suite

Education

Bachelor’s degree in Marketing, Communications, Business Administration, English or related field, or equivalent education and related training

Tools

Microsoft Office

Job description

Need Help?

If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).

Regular or Temporary

Regular

Language Fluency

English (Required)

Work Shift

1st shift (United States of America)

Please review the following job description

In accordance with Truist in-office policy, this role will be in office 5 days/week.

Essential Duties And Responsibilities

• Team with digital product owners and designers, marketing teammates, lines of business partners, and other key stakeholders to deliver distinctive client experiences with compelling content.
• Analyze, plan, develop, and implement content strategy to meet business goals for aligned team(s). This could include conducting user research, content audits, gap analyses, competitive research, and SEO and keyword research.
• Create, write, edit, and deliver content that’s compelling, easy to understand, on-brand, and backed by data and research. Content could be for websites, applications, emails, videos, whitepapers, social media, ads, brochures, direct mail, and other forms of client communication.
• Nurture and protect the Truist brand voice through application of our voice and message principles, effective written communication, peer review, agency consultation, ongoing training and education, and pair writing with SMEs.
• Lead content delivery and maintenance for aligned team(s). This could include the creation and maintenance of an editorial calendar, style guide, taxonomies, and copy documents.
• Track content usage, trends and conversion outcomes.

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, English or related field, or equivalent education and related training
• Five years of related experience or an equivalent combination of education and experience
• In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with content marketing and the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
• Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Ability to provide direction, coaching and mentor experienced teammates
• Fluent in Excel and PowerPoint, preparing presentations for senior level teammates

Preferred Qualifications

• Excellent writing and editing skills, including copywriting, copyediting, technical writing, wordsmithing, voice and tone adaptation based on audience and medium
• Excellent communication skills, including ability to present ideas and solutions in a clear and compelling way
• Five years of digital content experience, including websites, emails, and applications
• Technical proficiency with content management systems, Microsoft suite, Adobe creative suite, and HTML
• Financial institution experience
• Master’s degree in English, Marketing, Business Administration, Communications, or related field

Other Job Requirements / Working Conditions

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

EEO is the Law E-Verify IER Right to Work