Senior Content Strategist: UX Content & Strategy

Thornton Tomasetti; Madison, Northern (WI, KY); Hybrid; USD 78,000 - 156,000; Full time

Job summary

Abbott is seeking a Senior Content Strategist to partner with CDX researchers, UX designers, strategists, and copywriters to craft end-to-end content solutions. You will learn audience needs, align business objectives, and drive content governance while balancing data and user empathy to deliver intuitive experiences across channels.

You will collaborate with stakeholders, manage legal reviews, and contribute to product roadmaps through inclusive, accessible content strategies and governance

Qualifications

• Bachelor’s degree in Design, Marketing, Business, Life Sciences, Engineering, or related field; or 4+ years of experience in lieu of degree.
• 5+ years of experience in content design and content strategy.
• Experience in Figma, Miro and other design tools.
• Experience in simplifying and communicating complex ideas to broad audiences.
• Experience in managing a content creation process from strategy to delivery of final product.
• Experience in creating information architecture for complex products.
• Experience in collaborating with and influencing product, engineering, design, and operational teams.
• Experience in mobile optimization and various screen sizes.
• Experience with content management systems and user testing tools.
• Experience in creating strategies leveraging SEO and measurement objectives.

Responsibilities

• Work with product, UX, legal review, and delivery teams to produce content strategy plans, taxonomies, tagging strategies, and content maps.
• Research latest developments in SEO, content trends, and consumer behavior.
• Ensure quality and consistency across content and experiences.
• Assist in writing, editing, testing, and improving content for Abbott products.
• Audit experiences to provide strategic recommendations for improvement.
• Facilitate collaboration and influence design decisions with multiple teams.
• Create inclusive content strategies to welcome diverse audiences.
• Document content and approvals according to governance processes.
• Develop governance guides and process documentation.

Skills

Content strategy

Content design

SEO

Figma

Miro

Agile/Scrum

Stakeholder management

User personas

Mobile optimization

Education

Bachelor's degree or higher in Design/Marketing/Business/Engineering

Tools

Figma

Miro

CMS platforms

UX tooling

Job description

Abbott is seeking a Senior Content Strategist to partner with CDX researchers, UX designers, strategists, and copywriters to craft end-to-end content solutions. You will learn audience needs, align business objectives, and drive content governance while balancing data and user empathy to deliver intuitive experiences across channels.

You will collaborate with stakeholders, manage legal reviews, and contribute to product roadmaps through inclusive, accessible content strategies and governance