Senior Content Strategist: AI‑Driven B2B Marketing

Maner Costerisan & Ellis Pc; Lansing (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

Maner Costerisan is seeking a Senior Content Strategist to lead the development and management of our editorial calendar and content pipeline across industries. The role partners with the Marketing team, subject-matter experts and external agencies to create timely, relevant content that educates clients and supports campaigns across web, email, social and events.

You will translate complex accounting, tax, technology and advisory topics into clear, engaging content, mentor junior writers,

Qualifications

• Bachelor's degree in marketing, communications, journalism, English or related field.
• 5–7 years of content marketing, communications or journalism experience.
• Experience creating content across formats and channels.
• Collaborates with subject-matter experts and leadership.
• Experience in professional services or complex B2B is a plus.

Responsibilities

• Shape and manage editorial calendar and content pipeline.
• Write and edit priority content across articles, thought leadership, website copy, email and social.
• Translate complex topics into clear, audience-relevant content.
• Collaborate with marketing and agency partners to run campaigns.
• Manage content projects from ideation to publication and review.

Skills

Writing & editing

Storytelling

Cross-channel marketing

Project management

SEO basics

AI tools usage

HubSpot

WordPress

Education

Bachelor's degree in Marketing, Communications, Journalism, English or related field

Tools

HubSpot

Monday.com

WordPress

SEO tools

Job description

Maner Costerisan is seeking a Senior Content Strategist to lead the development and management of our editorial calendar and content pipeline across industries. The role partners with the Marketing team, subject-matter experts and external agencies to create timely, relevant content that educates clients and supports campaigns across web, email, social and events.

You will translate complex accounting, tax, technology and advisory topics into clear, engaging content, mentor junior writers,