Senior Content Strategist

TriMark Digital; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

TriMark Digital in Raleigh seeks a Senior Content Strategist who bridges creative thinking and performance marketing. You’ll develop campaign-driven content strategies that turn ideas into measurable results for clients.

From shaping big concepts to guiding execution and production, you will ensure every piece of content has a clear purpose within a broader strategy and is optimized for search, user experience, and multi‑channel impact.

Qualifications

• Bachelor's degree in Journalism, Communications, Marketing, or a related field.
• 5+ years of experience in content strategy, copywriting, or creative strategy (agency experience preferred).
• Strong creative thinking with the ability to translate ideas into effective, performance-driven campaigns.
• Excellent communication skills- able to clearly articulate both strategy and creative concepts.
• Analytical mindset with the ability to interpret data and turn insights into action.
• Deep understanding of SEO and digital content best practices.
• Experience managing content production workflows and collaborating across creative teams.
• Proficiency in WordPress and basic HTML.
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Lead the development and execution of integrated content and creative strategies aligned to client goals
• Concept and shape campaign ideas that translate into high-performing, multi-channel content programs
• Own campaigns from planning through production, launch, optimization, and reporting
• Drive full-funnel content strategies that attract, engage, and convert qualified audiences
• Oversee content production, ensuring deliverables meet strategic intent, creative quality, and performance expectations
• Serve as a subject matter expert across content strategy, including email, social, blog, website, visual storytelling, and ad copy
• Collaborate with designers, developers, and media teams to bring ideas to life and ensure cohesive execution across channels
• Develop channel-specific messaging and positioning strategies that ladder up to broader campaign narratives
• Ensure all content is on-brand, insight-driven, and optimized for user experience and search performance
• Analyze campaign performance, extract insights, and present clear, actionable recommendations to internal teams and clients
• Identify new opportunities through content audits, competitive analysis, and emerging trends
• Lead client presentations, articulating both strategic thinking and creative rationale
• Partner with account strategists to define scope, budgets, and resource needs for content and creative initiatives
• Provide direction, feedback, and mentorship to Content Strategists and Content Writers

Skills

Strong creative thinking

Excellent communication

Analytical mindset

SEO knowledge

WordPress

HTML basics

Project management

Education

Bachelor's degree in Journalism, Communications, Marketing, or related field

Job description

TriMark Digital is looking for a Senior Content Strategist who can bridge the gap between creative thinking and performance marketing. You understand that the best ideas aren't just interesting, they are effective. In this role, you will develop campaign-driven content strategies that bring ideas to life across channels, while staying grounded in what matters most: driving measurable results for our clients.

You will be responsible for turning insights into action by connecting audience, message, and channel to create content that moves people and drives performance. From shaping big campaign concepts to guiding execution and production, you will ensure every piece of content has a clear purpose within a larger strategy. You are just as comfortable thinking about the narrative as you are analyzing performance, continuously optimizing to improve outcomes.

This role requires both creative instinct and strategic discipline. You will collaborate across teams, lead with a point of view, and push the work forward, ensuring what we create not only stands out, but delivers.

Roles & Responsibilities

• Lead the development and execution of integrated content and creative strategies aligned to client goals
• Concept and shape campaign ideas that translate into high-performing, multi-channel content programs
• Own campaigns from planning through production, launch, optimization, and reporting
• Drive full-funnel content strategies that attract, engage, and convert qualified audiences
• Oversee content production, ensuring deliverables meet strategic intent, creative quality, and performance expectations
• Serve as a subject matter expert across content strategy, including email, social, blog, website, visual storytelling, and ad copy
• Collaborate with designers, developers, and media teams to bring ideas to life and ensure cohesive execution across channels
• Develop channel-specific messaging and positioning strategies that ladder up to broader campaign narratives
• Ensure all content is on-brand, insight-driven, and optimized for both user experience and search performance
• Analyze campaign performance, extract insights, and present clear, actionable recommendations to internal teams and clients
• Identify new opportunities through content audits, competitive analysis, and emerging trends
• Lead client presentations, articulating both strategic thinking and creative rationale
• Partner with account strategists to define scope, budgets, and resource needs for content and creative initiatives
• Provide direction, feedback, and mentorship to Content Strategists and Content Writers, helping elevate overall team output
  

Professional Skills & Qualifications

• Bachelor's degree in Journalism, Communications, Marketing, or a related field
• 5+ years of experience in content strategy, copywriting, or creative strategy (agency experience preferred)
• Strong creative thinking skills with the ability to translate ideas into effective, performance-driven campaigns
• Excellent communication skills- able to clearly articulate both strategy and creative concepts
• Analytical mindset with the ability to interpret data and turn insights into action
• Deep understanding of SEO and digital content best practices
• Experience managing content production workflows and collaborating across creative teams
• Proficiency in WordPress and basic HTML
• Strong organizational skills with the ability to manage multiple projects in a fast-paced environment