Senior Content Marketing Strategist - CRO & Testing

Capital One National Association; Richmond (VA); Hybrid; USD 110,000 - 125,000; Full time

Job summary

Capital One is seeking a Principal Associate for Content Marketing (Hybrid) to lead a data-driven testing agenda across CRO initiatives for the U.S. Card platform.

You will shape short-term and long-term testing strategies, drive CRO via A/B and multivariate tests, optimize end-to-end journeys, and coordinate with product, design, and tech teams to improve page experiences and conversions. Ideal candidates bring 3+ years in multi-channel digital marketing, content marketing and SEO, plus strong

Qualifications

• Bachelor’s Degree or Military Experience.
• At least 3 years of hands-on experience executing multi-channel digital marketing campaigns, including Content Marketing and SEO.
• At least 3 years leading digital marketing strategies and programs from concepts to execution.
• At least 3 years working with creative partners or agencies, either internally or externally.
• At least 3 years of experience working with cross-functional teams in a matrixed environment.

Responsibilities

• Explore industry, competitive and internal insights to identify meaningful testing opportunities
• Define and lead a testing agenda, leveraging multiple methodologies (Pre/Post, A/B and multivariate and Real-time optimization testing) across landing pages, user journeys, and content placements
• Influence product, design and technology partners to evolve platform functionality, increasing elements to use in on-page experiences
• Champion the voice of the customer by ensuring the page experience addresses specific customer needs and aligns with business objectives
• Establish a long‑term platform & testing roadmap that leverages available resources to define a sustainable, always‑on testing agenda and evolved platform experience across multiple years
• Help define a GEO test‑plan that implements & measures improvements to drive performance for Generative Search experiences
• Define and execute a content format testing roadmap that includes GEO‑specific experiments
• Build and maintain strong partner relationships with internal and external teams to develop high‑quality content
• Serve as the primary liaison for cross functional collaboration, partnering closely with business analysts, marketing and channel teams, brand creative, risk / legal to ensure alignment and seamless execution

Skills

Content marketing

SEO

A/B testing

Data-driven

Cross-functional collaboration

Education

Bachelor’s Degree or Military Experience

Master's degree in Marketing, Business or Communications

Job description

Capital One is seeking a Principal Associate for Content Marketing (Hybrid) to lead a data-driven testing agenda across CRO initiatives for the U.S. Card platform.

You will shape short-term and long-term testing strategies, drive CRO via A/B and multivariate tests, optimize end-to-end journeys, and coordinate with product, design, and tech teams to improve page experiences and conversions. Ideal candidates bring 3+ years in multi-channel digital marketing, content marketing and SEO, plus strong