Content Marketing Principal: CRO & Testing Expert

Capital One Group; Richmond, Northern (VA, KY); Hybrid; USD 110,000 - 125,000; Full time

Job summary

Capital One is seeking a strategic Principal Associate in Content Marketing, Hybrid in the U.S. Card Performance Marketing group.

You will shape short-term platform and testing strategy, drive end-to-end CRO, and optimize content experiences with a data-driven approach across financial content hubs and digital platforms. You will lead an always-on testing roadmap, leverage audience insights, and collaborate with product, design, risk, legal and analytics teams to deliver measurable platform

Qualifications

• Bachelor’s Degree or Military Experience required.
• 3+ years executing multi-channel digital marketing campaigns including Content Marketing and SEO.
• 3+ years leading digital marketing strategies from concept to execution.
• 3+ years collaborating with creative partners or agencies.
• 3+ years working with cross-functional teams in a matrixed environment.

Responsibilities

• Identify testing opportunities from industry, competitive, and internal insights.
• Lead testing agenda using Pre/Post, A/B, multivariate and real-time optimization testing across pages and journeys.
• Influence product, design and tech partners to evolve platform functionality.
• Ensure the page experience addresses customer needs and aligns with business goals.
• Establish a long-term platform and testing roadmap across multiple years.
• Define a GEO test-plan to optimize Generative Search experiences.
• Develop a content-format testing roadmap including GEO experiments.
• Build strong partnerships with internal and external teams for high-quality content.
• Coordinate with business analysts, marketing, brand, risk, and legal for alignment.

Skills

Content Marketing

SEO

Digital Marketing

Cross-functional teams

Agency collaboration

Education

Bachelor’s Degree or Military Experience

Tools

A/B testing

Multivariate testing

Job description

Capital One is seeking a strategic Principal Associate in Content Marketing, Hybrid in the U.S. Card Performance Marketing group.

You will shape short-term platform and testing strategy, drive end-to-end CRO, and optimize content experiences with a data-driven approach across financial content hubs and digital platforms. You will lead an always-on testing roadmap, leverage audience insights, and collaborate with product, design, risk, legal and analytics teams to deliver measurable platform