Principal Associate - Content Marketing (Hybrid)

Information Technology Senior Management Forum; Richmond (VA); Hybrid; USD 110,000 - 125,000; Full time

Job summary

Capital One is seeking a Principal Associate - Content Marketing (Hybrid) to lead a data-driven testing and optimization program for the content marketing platform. You will drive CRO via A/B and multivariate tests, align roadmaps with customer needs, and collaborate with product, design, and technology teams to improve content and conversions.

The role emphasizes GEO opportunities and end-to-end user journey optimization, with a focus on testing agendas, content formats, and enterprise-scale

Qualifications

• Bachelor’s Degree or Military Experience is required.
• 3+ years of hands-on experience executing multi-channel digital marketing campaigns including Content Marketing and SEO.
• 3+ years leading digital marketing strategies from concepts to execution.
• Experience working with cross-functional teams in a matrixed environment.

Responsibilities

• Identify meaningful testing opportunities from insights and industry data.
• Lead a testing agenda across landing pages and user journeys using A/B and multivariate testing.
• Influence product and design partners to evolve platform functionality and on-page experiences.
• Champion the customer voice and align testing with business goals.
• Define a long-term platform and testing roadmap spanning multiple years.

Skills

Content Marketing

SEO

A/B testing

Multivariate testing

Data-driven

Cross-functional collaboration

Education

Bachelor’s Degree

Military Experience

Master's degree (Preferred)

Job description

Principal Associate - Content Marketing (Hybrid)

Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, data-driven marketing strategist with a passion for technology to join our Content Marketing team on U.S. Card Performance Marketing.

The Marketing Principal Associate will be a critical partner in shaping both our short-term platform & testing strategy and long-term strategic vision. Initial priorities will focus on driving Conversion Rate Optimization (CRO) through A/B and multivariate testing across our financial content hub and digital platforms. The role will be responsible for optimizing end-to-end user journeys to prime for conversion, supporting traditional SEO, and actively addressing Generative Engine Optimization (GEO) opportunities to ensure maximum visibility and platform conversion.

The ideal candidate leverages deep marketing experimentation experience to translate insights into actionable test opportunities and platform strategies. They will lead an always-on testing roadmap to drive significant lifts in platform conversion metrics. By maintaining an audience-first mindset, they ensure testing agendas are deeply rooted in customer needs and behaviors while aligning with business goals.

Responsibilities:

• Explore industry, competitive and internal insights to identify meaningful testing opportunities
• Define and lead a testing agenda, leveraging multiple methodologies (Pre/Post, A/B and multivariate and Real-time optimization testing) across landing pages, user journeys, and content placements
• Influence product, design and technology partners to evolve platform functionality, increasing elements to use in on-page experiences
• Champion the voice of the customer by ensuring the page experience addresses specific customer needs and aligns with business objectives
• Establish a long-term platform & testing roadmap that leverages available resources to define a sustainable, always-on testing agenda and evolved platform experience across multiple years
• Help define a GEO test-plan that implements & measures improvements to drive performance for Generative Search experiences
• Define and execute a content format testing roadmap that includes GEO-specific experiments
• Build and maintain strong partner relationships with internal and external teams to develop high-quality content
• Serve as the primary liaison for cross functional collaboration, partnering closely with business analysts, marketing and channel teams, brand creative, risk / legal to ensure alignment and seamless execution

The ideal candidate:

• Leverages data-driven hypotheses and audience research across the customer lifecycle to drive business impact and innovate platform strategy.
• Navigates ambiguity, overcomes roadblocks, and manages complex projects with high accuracy and agility.
• Translates complex data into compelling stories and tailors messaging to align cross-functional partners and leadership.
• Fosters strong cross-functional relationships across internal stakeholders, tech partners, and external agencies to achieve shared goals.

Basic Qualifications:

• Bachelor’s Degree or Military Experience
• At least 3 years of hands-on experience executing multi-channel digital marketing campaigns, including Content Marketing and SEO, on either client side or at agency level
• At least 3 years of experience leading digital marketing strategies and programs from concepts to execution
• At least 3 years working with creative partners or agencies, either internally or externally.
• At least 3 years of experience working with cross-functional teams in a matrixed environment

Preferred Qualifications:

• Masters degree in Marketing, Business or Communications
• At least 3 years of marketing experience in financial services or another highly regulated industry
• At least 3 years of experience with marketing analytics and optimization
• At least 3 years leveraging audience insights, market research, and data analytics to develop detailed user profiles and segmentation strategies that inform content, messaging and channel optimization
• At least 3 years of experience leading and optimizing enterprise-scale testing initiatives
• Track record of effectively working autonomously and navigating ambiguity

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $120,800 - $137,900 for Principal Associate, MarketingRichmond, VA: $109,900 - $125,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.