CRO-Focused Content Marketing Strategist

Capital One; Richmond (VA); Hybrid; USD 110,000 - 125,000; Full time

Job summary

Capital One is seeking a Principal Associate in Content Marketing (Hybrid) to drive CRO through A/B and multivariate tests across the content hub and digital platforms. The role partners with product, design and technology teams to optimize user journeys and on-page experiences, while advancing GEO opportunities and advanced content testing.

The position requires 3+ years in digital marketing, including content marketing and SEO, with cross-functional leadership and a data-driven mindset.

Qualifications

• Bachelor’s Degree or Military Experience.
• ≥3 years’ experience in multi-channel digital marketing, including content marketing and SEO.
• ≥3 years leading digital marketing strategies from concept to execution.
• ≥3 years collaborating with creative partners or agencies.
• ≥3 years working with cross-functional teams in a matrixed environment.

Responsibilities

• Identify meaningful testing opportunities from industry, competitive, and internal insights.
• Lead a testing agenda across landing pages and user journeys using A/B, multivariate, and real-time testing.
• Influence product, design, and tech partners to evolve platform functionality for on-page experiences.
• Champion the voice of the customer and align page experience with business objectives.
• Define a long-term platform and testing roadmap spanning multiple years.
• Define and execute a GEO test-plan for Generative Search experiences.
• Define and execute a content format testing roadmap including GEO experiments.
• Build content partnerships with internal and external teams for high-quality content.
• Serve as liaison for cross-functional collaboration with analysts, marketing, brand, risk/legal.

Skills

Content Marketing

SEO

A/B Testing

Multivariate Testing

CRO

Education

Bachelor’s Degree or Military Experience

Job description

Capital One is seeking a Principal Associate in Content Marketing (Hybrid) to drive CRO through A/B and multivariate tests across the content hub and digital platforms. The role partners with product, design and technology teams to optimize user journeys and on-page experiences, while advancing GEO opportunities and advanced content testing.

The position requires 3+ years in digital marketing, including content marketing and SEO, with cross-functional leadership and a data-driven mindset.