Senior Content Marketing Specialist (Remote)

M3 Wake Research, Inc.; Washington (Washington County); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is looking for a Senior Content Marketing Specialist to join their dynamic team. In this role, you'll leverage your expertise in B2B marketing to create compelling content that translates complex data into actionable insights. Collaborating with cross-functional teams, you'll develop targeted marketing campaigns and sales enablement tools that resonate with clients in the healthcare sector. This position offers a unique opportunity to thrive in a fast-paced environment while contributing to innovative marketing strategies. If you're passionate about content creation and data-driven marketing, this role is perfect for you!

Benefits

Health and Dental

Life Insurance

401k Plan and Match

Paid Holidays and Vacation

Flexible Spending Account

Sick Days and Personal Day

Qualifications

• 3+ years in B2B content or product marketing.
• Experience with primary market research or advertising data.
• Proven ability to create compelling marketing content.

Responsibilities

• Develop targeted marketing campaigns for services.
• Create sales presentations and proposal templates.
• Write LinkedIn posts and blog content.

Skills

Content Creation

B2B Marketing

Project Management

Data Translation

Social Media Marketing

Email Campaigns

Education

Bachelor's Degree in Marketing

Tools

HubSpot

Job description

Company Description

Due to our continued growth, we are hiring for a Senior Content Marketing Specialist at M3 MI and Michael Allen Company, two companies under the M3 USA umbrella.

About the Business Units:

M3 MI serves the consumer and professional health market with industry-leading syndicated survey data and insights covering patient and HCP attitudes, behaviors and media consumption, and HCP advertising intelligence, to help clients better understand their customers and make informed marketing decisions.

M3 MI’s clients include pharma, medical device and hospital advertisers, their ad agencies and the digital and traditional media channels they work with. We support clients in marketing, advertising creative, strategy and media planning, media research and sales, and many other roles that rely on M3 MI data to succeed in their jobs.

Michael Allen Company is a Healthcare management consulting firm located in Darien, CT dedicated to helping clients accelerate growth by improving market and customer insight. The firm has a forty-year track record of helping clients achieve profitable growth, bringing unique analytic capabilities, experienced Consultants, and a customized effort to each engagement.

Areas of specialization include pipeline product planning and growth management, marketing and sales effectiveness, resource allocation, and growth strategy development for global healthcare firms. The firm enjoys distinguished industry presence in traditional pharmaceutical companies, biotech firms and medical product manufacturers.

By leveraging abundant data that is available in this industry, MAC Consultants work towards finding innovative commercial strategies that maximize the efficiency of the resources and effectiveness of the efforts used for products and services that enhance/extend/save lives.

Job Description

We’re seeking a hands-on, mid-level content marketing professional who thrives in a fast-paced, collaborative environment. You’ll work under the direction of leadership and in collaboration with analysts, product managers, and the central design team to drive marketing efforts for M3MI and MAC’s growing portfolio.

You’ll be a self-motivated content creator who understands how to translate complex market research and advertising data into compelling, actionable marketing assets tailored for B2B audiences.

Product Marketing Support

• Develop targeted, offer-specific marketing campaigns for new and existing services.
• Create and refresh product one-pagers, brochures, and other supporting collateral.
• Collaborate with internal stakeholders to understand offerings and craft compelling positioning.

Sales Enablement

• Update and develop capabilities decks, sales presentations, and proposal templates.
• Create tools and materials that help client-facing teams communicate value propositions effectively.

Content & Social Media Marketing

• Write LinkedIn posts, short-form blog content, and web copy highlighting M3MI studies and ad intelligence insights.
• Assist with thought leadership articles for M3’s owned channels and industry publications.
• Support the creation of presentation content for speaking engagements and industry events.

Email & CRM Marketing

• Build and execute B2B email campaigns using HubSpot.
• Segment and target key audiences with relevant offers and messages to drive lead generation.
• Maintain campaign data and report on performance.

Cross-Functional Collaboration

• Work closely with the central design team, data analysts, and other marketing teams across M3.

Ensure consistency of brand messaging and alignment with broader corporate initiatives.

Qualifications

• Bachelor’s degree in marketing or other related field of study.
• 3+ years professional work experience, preferably involved in primary market research or advertising/media data either as a user or provider of such data.
• 3+ years of experience in B2B content or product marketing.
• Proven ability to write and develop content for technical, data-driven services.
• Hands-on experience with HubSpot or similar email/CRM platforms.
• Strong understanding of LinkedIn marketing and B2B social media strategies.
• Comfortable translating data insights into client-facing marketing stories.
• Excellent project management skills — organized, self-managing, and deadline-driven.
• Experience in healthcare, pharma, market research, or advertising a plus, but not required.
• Collaborative and adaptable — excited to work across teams in a matrixed environment.

Additional Information

Benefits:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization.

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