Marketing Specialist

ICF; Great Falls Crossing (VA); Remote; USD 55,000 - 95,000; Full time

Job summary

An established industry player is seeking a passionate Marketing Specialist to join their dynamic energy marketing team. In this role, you will lead innovative marketing campaigns focused on energy efficiency, working alongside a talented team to develop strategies that educate and engage customers. This position offers the flexibility of remote work while also providing opportunities for professional growth and community involvement. If you're eager to make a positive impact on the environment and advance your career in marketing, this is the perfect opportunity for you.

Benefits

Flexible workplace arrangements

Tuition reimbursement

401k matching

Employee Stock Purchase Plan

Donation matching

Volunteer opportunities

Qualifications

• 2+ years of experience in marketing or advertising, especially in consumer marketing.
• Bachelor's degree in Marketing, Business, or related field required.

Responsibilities

• Lead marketing for energy efficiency programs in the Mid-Atlantic region.
• Develop and implement marketing plans to drive participation in programs.

Skills

Marketing

Advertising

Digital Marketing

Social Media

Project Management

Analytical Skills

Problem-Solving

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Microsoft Project

Excel

SharePoint

Google Analytics

Job description

3 days ago Be among the first 25 applicants

Marketing Specialist

Location: Must be based in the DMV area (remote).

Ready to make a difference? If you’re passionate about marketing and digital technology and have marketing and/or advertising experience, we want you as part of our team! Our award-winning energy marketing team is growing and in search of a Marketing Specialist who is excited to learn and build a long-term career. We push the marketing and digital world forward, using technology and creativity to connect people with products and services to help better their lives and the environment. We’re looking for talented people ready to fulfill their potential.

Description

The Marketing Specialist will be part of the energy Account Services team leading marketing for a subset of energy efficiency offers. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.

This is predominantly a work-from-home position with periodic working days at our headquarters in Reston, VA. Minimal local travel is required.

Why you will love working here:

• Quality of life: Flexible workplace arrangements, work-life balance
• Investment of the community: Donation matching, volunteer opportunities
• Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan
• And many, many more (Ask your recruiter for more details!)

What you will be doing:

• Provide strategic input and project management for the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.
• Develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
• Provide team leadership and indirect people management for assigned projects and workflows.
• Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, point of purchase materials, websites, direct mailers, brochures, incentive application forms, email and direct mail campaigns, video, print, outdoor, etc.
• Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.
• Prepare monthly reports on activities, media analytics, and results of the marketing program.
• Compile presentations and other communications tools.
• Assist with the strategy and execution of marketing and media plans within assigned budgets.
• Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools
• Track and report on marketing campaign metrics

Minimum qualifications:

• Bachelor’s degree in Marketing, Business, or related field (candidates can substitute one year of experience for each year of education)
• 2+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.
• Must be able to pass a background check, have a valid driver’s license, and successfully pass a Motor Vehicle Records (MVR) check and drug screening.

Preferred qualifications:

• Experience in paid media, digital advertising, traditional marketing, and social media environments.
• Experience working in a fast-paced, deadline-driven, multi-tasked environment
• Experience working with digital media and providing a creative team with project details and strategic direction.
• Experience working with and developing Excel spreadsheets to interpret data
• Experience creating clean, visually appealing, and persuasive presentations
• Strong analytical, problem-solving, and decision-making capabilities
• Ability to draw strategic connections between various offerings to enhance overall marketing effectiveness and drive cohesive messaging
• Experience or exposure to Google Analytics and reporting software
• Experience marketing complex programs involving technical professionals
• Creative thinker with a positive attitude and problem-solving skills
• Interest in energy efficiency, the environment, and sustainable living

Working at ICF

ICF is a global advisory and technology services provider that combines expertise with technology to help clients solve complex challenges. We promote a workplace that allows everyone to thrive and are an equal opportunity employer. Reasonable accommodations are available for applicants with disabilities, veterans, or religious beliefs. For accommodations, contact [e-mail].

Candidate AI Usage Policy

ICF is committed to a fair interview process. Use of AI tools during interviews is not permitted unless an accommodation is requested and approved.

Pay Range

The pay range for this position based on full-time employment is: $55,388.00 - $94,160.00

Additional details:

• Location: Nationwide Remote Office (US99)
• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Business Consulting and Services