Salesforce Marketing Cloud Consultant

BayNova; Arlington (VA); Remote; USD 80,000 - 140,000; Full time

Job summary

Join a forward-thinking company as a Salesforce Marketing Cloud Consultant, where you will leverage your expertise in designing and optimizing marketing automation solutions. This role offers the chance to work on diverse client engagements, utilizing tools like Journey Builder and Automation Studio to enhance customer experiences. Collaborate with cross-functional teams to translate marketing goals into innovative technical solutions, while supporting data segmentation and CRM strategies. If you're passionate about driving impactful marketing initiatives and thrive in a remote work environment, this is the perfect opportunity for you.

Qualifications

• 3+ years of hands-on experience with Salesforce Marketing Cloud.
• Strong expertise in Journey Builder, Email Studio, and Automation Studio.
• Proficient in AMPscript and SQL for SFMC.

Responsibilities

• Design and implement scalable solutions within Salesforce Marketing Cloud.
• Develop and manage customer journeys and dynamic content.
• Integrate SFMC with Salesforce and external systems via APIs.

Skills

Salesforce Marketing Cloud

Journey Builder

Email Studio

Automation Studio

AMPscript

SQL

HTML/CSS

CRM Strategy

Data Segmentation

Communication Skills

Education

Bachelor's Degree

Tools

Salesforce Sales Cloud

Salesforce Service Cloud

Appian

Job description

BayNova is seeking a skilled Salesforce Marketing Cloud Consultant to join our growing team. The ideal candidate will have hands-on experience designing, implementing, and optimizing Salesforce Marketing Cloud solutions across multiple client engagements. Familiarity with Appian is a plus, as it supports broader workflow integration efforts. This role requires deep expertise in customer journey design, email automation, data segmentation, and CRM strategy. This role will be worked remotely

Key Responsibilities:

• Design and implement scalable solutions within Salesforce Marketing Cloud (SFMC) including Journey Builder, Email Studio, Mobile Studio, Automation Studio, and Cloud Pages
• Collaborate with cross-functional teams to understand marketing goals and translate them into technical solutions using SFMC
• Develop and manage customer journeys, dynamic content, A/B testing, and personalization strategies
• Integrate SFMC with Salesforce Sales/Service Clouds and other external systems via APIs and connectors
• Support data modeling, ETL processes, and data segmentation strategies for effective targeting
• Provide consultation on best practices, new features, and platform capabilities
• Collaborate with developers and architects on integration needs with platforms such as Appian (nice to have)
• Assist with troubleshooting issues and optimizing existing marketing automation processes
• Maintain platform documentation and provide training/support to stakeholders as needed
  
  

Required Qualifications:

• 3+ years of hands-on experience with Salesforce Marketing Cloud
• Strong expertise in Journey Builder, Email Studio, Automation Studio, and Contact Builder
• Proficient in AMPscript, SQL for SFMC, and basic HTML/CSS for email development
• Experience with marketing automation strategy and customer lifecycle management
• Solid understanding of CRM data structures and campaign workflows
• Excellent communication and client-facing skills
  
  

Preferred Qualifications:

• Experience working with Appian or other low-code workflow automation tools
• Experience integrating SFMC with Salesforce CRM and external platforms
• Familiarity with REST/SOAP APIs for system integrations
• Consulting experience with external clients or agencies
  
  

Certifications (Preferred):

• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Marketing Cloud Developer
  
  

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering and Information Technology

• Industries

  Internet Publishing

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