Senior Content Marketing Specialist

Designity; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Senior Content Marketing Specialist, where you'll lead innovative content strategies that drive engagement and conversions. This role offers the chance to work remotely, utilizing cutting-edge AI tools to enhance content quality and performance. Collaborate with top-tier creative talent while managing diverse projects that impact various client brands. With a focus on SEO-driven content, you'll create high-impact assets that resonate with target audiences. This is an exciting opportunity to grow within a dynamic environment that values creativity and strategic thinking.

Benefits

Flexible PTO

Remote Work

Exclusive Design Community

Dedicated Focus Times

Qualifications

• 5+ years of experience in content marketing with a successful portfolio.
• Deep understanding of content marketing strategy across the funnel.

Responsibilities

• Develop and execute content strategies and manage the content calendar.
• Analyze performance metrics and optimize content accordingly.

Skills

Content Marketing

SEO

Analytics

AI Tools

Writing

Editing

Tools

Google Analytics

WordPress

SEMrush

Drupal

Job description

Senior Content Marketing Specialist

Full-time

Remote

As a Senior Content Marketing Specialist , you ll lead end-to-end content strategy and execution for a range of client brands turning insights into content that ranks, nurtures, and converts. From SEO blog posts and case studies to email sequences and landing pages, you ll create high-impact assets that support every stage of the funnel. Using AI-powered tools, you ll analyse metrics, streamline workflows, and scale production without sacrificing quality.

Designity is a Creative-as-a-Service (CaaS) platform that empowers businesses with a flexible, high-quality, and scalable alternative to traditional agencies and in-house teams.

Our unique model connects marketing and creative leaders with the top 3% of US-based creative and marketing talent, all led by experienced Creative Directors, Project Managers, and Marketing Strategists. Through our collaborative platform, we streamline the creative process, ensuring fast, high-impact execution without the inefficiencies of hiring in-house or the high costs of traditional agencies .

Brands like Calendly, Kung Fu Tea, and Marriott Hotels trust Designity to handle their design and marketing needs proving that theres a better way to scale creativity. Unlike in-house hiring, which is expensive and skill-limiting, or marketplaces like Upwork and Fiverr, which lack reliability and creative oversight, Designity delivers a seamless, results-driven approach that makes creative collaboration effortless.

PRIMARY RESPONSIBILITIES:

• Develop and execute content strategies and manage the content calendar across different channels.
• Identify target audiences and buyer personas and craft engaging content that drives brand awareness, lead generation, and customer engagement.
• Use AI tools to speed up research, optimize production, and boost ranking potential.
• Write and edit conversion-focused content that addresses audience pain points and aligns with client positioning.
• Collaborate with creative teams to align on brand voice and style guidelines.
• Analyze performance metrics like traffic, engagement, and conversions and optimize accordingly.
• Stay up to date on SEO, content, and algorithm trends, and proactively adjust tactics to keep client content competitive.

REQUIREMENTS:

• 5+ years of experience in content marketing, backed by a portfolio of succesfull content that has ranked, driven traffic, and contributed to pipeline or conversions.
• Deep understanding of content marketing strategy across the funnel.
• Skilled in SEO-driven content creation, and with exceptional writing, editing, and messaging skills.
• Experienced in analytics platforms (e.g. Google Analytics), content management systems (e.g. WordPress, Drupal), and SEO tools (e.g. SEMrush)
• Proficient in using AI to improve quality, consistency, and performance of produced content.
• Organized and confident managing multiple projects and editorial calendars.

BENEFITS:

• Join a company at the perfect moment! Career making opportunity.
• Work fully remotely full-time, from wherever you are.
• Unwind during the flexible PTO, and company holidays.
• Learn and grow with the best by becoming part of our exclusive Design Community.
• Enjoy dedicated focus times designed to boost your productivity and creativity.