Senior Content Marketing Manager, Spoken Word

Amazon Music; New York (NY); On-site; USD 106,000 - 185,000; Full time

Job summary

A leading company seeks a Senior Content Marketing Manager specialized in Spoken Word to enhance content strategies for their global audio streaming service. This role entails managing the global marketing strategy, developing a content calendar, and optimizing campaigns to drive listener engagement and growth. A successful candidate will have a strong background in marketing, exceptional writing skills, and the ability to analyze data for continuous improvement.

Qualifications

• 6+ years of professional marketing experience.
• Strong writing and editing skills.
• Experience with acquisition marketing programs.

Responsibilities

• Develop and manage a quarterly content calendar aligned with business objectives.
• Lead go-to-market process from strategy development to execution.
• Monitor and analyze content performance metrics.

Skills

Marketing

Data-Driven Insights

Content Strategy

Collaboration

Writing Skills

Education

Bachelor’s Degree in Marketing or related field

Tools

Excel

Tableau

Job description

Senior Content Marketing Manager, Spoken Word

Join to apply for the Senior Content Marketing Manager, Spoken Word role at Amazon Music

Senior Content Marketing Manager, Spoken Word

Join to apply for the Senior Content Marketing Manager, Spoken Word role at Amazon Music

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Description

We are looking for a Spoken Word Content Marketer to leverage integrated content marketing programs to drive awareness and new listener growth for our global audio streaming service. The content marketer will be part of the Global Spoken Word team and will be responsible for our global content marketing strategy including setting quarterly and monthly content themes that all global teams will focus on. In addition, this role will own the GTM process from development through execution in working closely with initiative owners to turn content strategy into marketing output across various marketing channels (e.g. paid media, partner marketing, direct reponse, etc.). This person will work closely with Spoken Word product marketing, programming, social, industry relations, and product teams on customer and partner-facing initiatives.

Description

We are looking for a Spoken Word Content Marketer to leverage integrated content marketing programs to drive awareness and new listener growth for our global audio streaming service. The content marketer will be part of the Global Spoken Word team and will be responsible for our global content marketing strategy including setting quarterly and monthly content themes that all global teams will focus on. In addition, this role will own the GTM process from development through execution in working closely with initiative owners to turn content strategy into marketing output across various marketing channels (e.g. paid media, partner marketing, direct reponse, etc.). This person will work closely with Spoken Word product marketing, programming, social, industry relations, and product teams on customer and partner-facing initiatives.

Key job responsibilities

• Develop and manage a quarterly content calendar aligned with spoken word’s team business objectives and goals.
• Connecting content investment decisions with integrated content marketing campaigns through strategic direction in partnership with local marketplaces and partner licensing team
• Lead go-to-market (GTM) process from strategy development to channel coordination and recapping with future recommendations
• Collaborate with product and channel teams to ensure effective content marketing testing and experimentation is achieved across various channels.
• Monitor and analyze content performance metrics, using data-driven insights to refine and evolve the content strategy.
  
  

About The Team

The Spoken Word marketing team is a dynamic group of professionals dedicated to growing awareness of Amazon Music, driving new listeners through acquisition and content marketing strategies, and engaging current customers through personalization and lifecycle marketing experiences. We use data, insights, and creative thinking to invent, test, and scale programs that connect with our target audience. We collaborate across various cross-functional teams including analytics, finance, product, creative, and more to deliver impactful results.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Strong writing and editing skills with the ability to produce clear, compelling content for various formats and channel.
  
  

Preferred Qualifications

• Experience with test and learn, marketing optimization, and experimentation
• Experience communicating results to stakeholders
• Understanding of the spoken word industry (podcasts and or audiobooks) and knowledge of current and historical trends
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.


Company - Amazon.com Services LLC

Job ID: A2900380

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations and Marketing

• Industries

  Entertainment Providers

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