Senior Content Marketing Leader — Remote, Equity & PTO

12twenty; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Generous PTO policy

Full benefits, including 401(k)

Regular team happy hours and activités

Remote work flexibility

Job summary

12twenty, a leading platform connecting employers with elite early career professionals, is seeking a hands-on Content Marketer. You will transform data, customer insights, and industry trends into thought leadership that people genuinely want to read and share, manage the editorial calendar, and ensure every piece supports brand, demand generation, search visibility, and customer education goals.

Our messaging strategy is established.

Qualifications

• 5+ years of content marketing experience in B2B SaaS, HR technology, EdTech, or a similar technology environment.
• Exceptional writing and editing skills, with a portfolio demonstrating long‑form thought leadership and business storytelling.
• Experience creating data‑driven content such as benchmark reports, industry research, analytics‑driven articles, or customer insight pieces.
• Experience managing editorial calendars and content production workflows.
• Strong understanding of SEO best practices and the evolving role of AI search and Answer Engine Optimization (AEO).
• Experience supporting demand generation through content marketing.
• Ability to translate complex concepts into clear, engaging content for multiple audiences.
• Strong organizational skills with the ability to manage multiple priorities in a fast‑moving environment.

Responsibilities

• Own and manage the editorial calendar, ensuring content aligns with business priorities, campaigns, product launches, and market opportunities.
• Serve as the editorial owner for long‑form marketing content, maintaining a consistently high standard for quality, clarity, accuracy, and brand voice.
• Build repeatable content workflows that improve quality, efficiency, and consistency across the marketing team.
• Identify opportunities to repurpose existing content into new formats and channels to maximize impact.
• Write high-quality content across a variety of formats, including data‑driven thought leadership, industry reports and benchmark content, SEO/AEO‑optimized articles, webinar messaging, guides, website copy, emails, and sales enablement content.
• Transform proprietary platform data, customer insights, and market trends into compelling stories that strengthen 12twenty’s position as a trusted voice in early‑career hiring.
• Develop content that educates, informs, and creates meaningful value for employers, universities, and early‑career professionals.
• Create integrated content that supports product launches, demand generation campaigns, webinars, partner marketing, and customer engagement initiatives.
• Develop messaging and promotional assets for webinars, including those delivered with customers and strategic partners.
• Collaborate with Demand Generation to ensure content supports pipeline creation throughout the buyer journey.
• Repurpose campaign content across email, social media, web, and sales enablement to extend reach and impact.
• Optimize content for traditional search engines, AI‑powered search experiences, and emerging discovery platforms.
• Manage and grow 12twenty’s social content presence with a focus on thought leadership, education, and brand consistency.
• Measure content performance across engagement, search visibility, AI discoverability, and pipeline influence, using insights to continuously improve results.

Skills

Content marketing

B2B SaaS

SEO

Editorial calendars

Data-driven content

Storytelling

Job description

12twenty, a leading platform connecting employers with elite early career professionals, is seeking a hands-on Content Marketer. You will transform data, customer insights, and industry trends into thought leadership that people genuinely want to read and share, manage the editorial calendar, and ensure every piece supports brand, demand generation, search visibility, and customer education goals.

Our messaging strategy is established.