Senior Content Marketing Leader: AI-Driven Strategy

LinkedIn; Illinois; Hybrid; USD 157,000 - 245,000; Full time

Job summary

LinkedIn seeks a Principal Content Marketing Manager to shape the LinkedIn Learning Career Hub’s authority, value delivery, and integrated content ecosystem. You’ll translate complex topics into compelling narratives and lead audience-first programs across web, social, video, email, and partner channels.

The role emphasizes editorial judgment, cross-functional collaboration, and scalable content architectures, with focus on AI-enabled discovery and measurable business impact.

Qualifications

• 10+ years of experience in content marketing, editorial strategy, thought leadership, brand storytelling, journalism, or related disciplines.
• Experience developing audience-first content strategies and integrated editorial programs across multiple channels and formats.
• Experience translating complex business, technology, or market topics into clear, engaging narratives for senior audiences.
• Experience leading complex, cross-functional initiatives and influencing stakeholders across multiple teams without formal authority.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent experience.

Responsibilities

• Develop audience-first content marketing strategies that connect priorities, needs, insights, thought leadership, and product narratives across the LinkedIn Talent Solutions portfolio.
• Identify and shape editorial territories to build sustained authority and value for talent and business decision-makers.
• Translate complex topics related to talent, learning, skills, work, and AI into clear narratives across web, editorial, social, video, email, executive, and partner channels.
• Build integrated content programs that connect flagship thought leadership, customer stories, product narratives, executive perspectives, and always-on content.
• Create strategic briefs, editorial frameworks, and content plans aligning marketing, product marketing, communications, brand, and partners.
• Develop scalable approaches for translating research and insights into high-value formats and experiences.
• Partner with executives, customers, creators, and experts to uncover differentiated perspectives and credible market storytelling.
• Evolve content strategy for an AI-driven discovery environment with modern search and structured content to improve visibility and audience value.
• Define success metrics and use data to continuously improve editorial priorities and distribution strategies.
• Champion AI-first workflows while maintaining strong human editorial judgment.

Skills

Content strategy

Editorial leadership

Audience strategy

Thought leadership

Cross-functional collaboration

AI-enabled content

Strategic storytelling

Content distribution

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field

Tools

SEO tools

Job description

LinkedIn seeks a Principal Content Marketing Manager to shape the LinkedIn Learning Career Hub’s authority, value delivery, and integrated content ecosystem. You’ll translate complex topics into compelling narratives and lead audience-first programs across web, social, video, email, and partner channels.

The role emphasizes editorial judgment, cross-functional collaboration, and scalable content architectures, with focus on AI-enabled discovery and measurable business impact.