Principal Content Marketing Leader - AI-Driven & Integrated

LinkedIn; Chicago (IL); Hybrid; USD 157,000 - 245,000; Full time

Job summary

LinkedIn is hiring a Principal Content Marketing Manager to shape an integrated content ecosystem across LinkedIn Learning Career Hub and Talent Solutions. You will build audience-first strategies, translate complex topics into compelling narratives, and lead cross-functional teams to drive engagement and measurable business impact.

The role emphasizes AI-driven discovery, storytelling excellence, and scalable content programs that connect thought leadership with customer stories and product

Qualifications

• 10+ years of experience in content marketing, editorial strategy, or related disciplines.
• Experience developing audience-first content strategies and integrated editorial programs.
• Experience translating complex business/tech topics into engaging narratives for senior audiences.
• Experience leading cross-functional initiatives and influencing stakeholders without formal authority.
• Bachelor's degree or equivalent experience in a related field.

Responsibilities

• Develop audience-first content marketing strategies across channels.
• Identify editorial territories to build sustained authority and value.
• Translate talent, learning, and AI topics into compelling narratives.
• Build integrated content programs across flagship leadership and customer stories.
• Create briefs and frameworks aligning marketing, product, PR, and agency partners.
• Translate research and insights into high-value formats and experiences.
• Partner with executives and subject-matter experts to shape thought leadership.
• Evolve content strategy in an AI-driven discovery environment.
• Define success metrics and use data to optimize priorities and distribution.
• Champion AI-first workflows while maintaining strong editorial judgment.

Skills

Audience Strategy & Content Ecosystems

Strategic Storytelling & Thought Lead

Content Distribution & Organic Disco

AI-Enabled Content Strategy & Inno

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field

Job description

LinkedIn is hiring a Principal Content Marketing Manager to shape an integrated content ecosystem across LinkedIn Learning Career Hub and Talent Solutions. You will build audience-first strategies, translate complex topics into compelling narratives, and lead cross-functional teams to drive engagement and measurable business impact.

The role emphasizes AI-driven discovery, storytelling excellence, and scalable content programs that connect thought leadership with customer stories and product