Senior Content Marketing Architect: AI & Leadership

LinkedIn; Sunnyvale (CA); Hybrid; USD 157,000 - 245,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

LinkedIn is seeking a Principal Content Marketing Manager to shape how LinkedIn Learning Career Hub builds authority and delivers value to talent leaders through an integrated content ecosystem.

The ideal candidate is a seasoned content strategist with editorial judgment who can translate complex ideas into compelling narratives and drive engagement with measurable business impact. This hybrid role may be based in San Francisco, Sunnyvale, Chicago or New York.

Qualifications

• 10+ years of experience in content marketing, editorial strategy, thought leadership, brand storytelling, journalism, communications, or related disciplines.
• Experience developing audience‑first content strategies and integrated editorial programs across multiple channels and formats.
• Experience translating complex business, technology, or market topics into clear, engaging narratives for senior audiences.
• Experience leading complex, cross‑functional initiatives and influencing stakeholders across multiple teams without formal authority.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent experience.

Responsibilities

• Develop audience-first content marketing strategies that connect business priorities, customer needs, market insights, thought leadership, and product narratives across the LinkedIn Talent Solutions portfolio.
• Identify and shape editorial territories where LinkedIn can contribute, build sustained authority, and create value for talent and business decision-makers.
• Translate complex topics related to talent, learning, skills, work, and AI into clear, compelling narratives across web, editorial, social, video, email, executive, and partner channels.
• Build integrated content programs that connect flagship thought leadership, customer stories, product narratives, executive perspectives, and always-on content into a cohesive ecosystem.
• Create strategic briefs, editorial frameworks, and content plans that align Integrated Marketing, Product Marketing, Communications, Brand, Creative, Lifecycle Marketing, and agency partners around shared audience and business objectives.
• Develop scalable approaches for translating research, customer insight, subject‑matter expertise, and existing intellectual property into multiple high‑value formats and experiences.
• Partner with executives, customers, creators, and subject‑matter experts to uncover differentiated perspectives and develop credible, engaging thought leadership and market storytelling.
• Evolve content strategy for an AI‑driven discovery environment, applying modern search, content architecture, structured content, and emerging optimization practices to improve visibility, authority, and audience value.
• Define success metrics, evaluate content performance, and use audience signals and business data to continuously improve editorial priorities, content investments, and distribution strategies.
• Champion AI‑first ways of working, using AI and agentic workflows to accelerate research, insight development, content creation, optimization, measurement, and operational efficiency while maintaining strong human judgment and editorial standards.

Skills

Audience Strategy & Content Ecosystems

Strategic Storytelling & Thought Lead​

Content Distribution & Organic Disco​​

AI‑Enabled Content Strategy & Inno​v​a

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent experience.

Job description

LinkedIn is seeking a Principal Content Marketing Manager to shape how LinkedIn Learning Career Hub builds authority and delivers value to talent leaders through an integrated content ecosystem.

The ideal candidate is a seasoned content strategist with editorial judgment who can translate complex ideas into compelling narratives and drive engagement with measurable business impact. This hybrid role may be based in San Francisco, Sunnyvale, Chicago or New York.