Senior Content Marketing Lead, Mid-Market (Equity Eligible)

Intuit; Mountain View (CA); On-site; USD 169,000 - 229,000; Full time

Benefits offered by this job

Bonus

Equity rewards

Benefits package

Job summary

Intuit is seeking a senior Content Marketing Manager, Mid-Market, to own the content roadmap and execution across key personas and journey stages. Lead a production pipeline, collaborate with demand gen, field and product marketing, and ensure assets fuel campaigns and events with buyer-first content.

You will translate insights into formats, manage calendars, and deliver high-quality content at scale, shaping a scalable mid-market content engine and governance.

Qualifications

• 7+ years in content marketing for a B2B audience.
• Portfolio spanning multiple formats and funnel stages.
• Experience turning insights into content at scale.
• Strong editorial judgment and writing skills.

Responsibilities

• Own the content roadmap and execution for assigned mid-market personas and journey stages.
• Translate persona and pain-point insight into concrete content plans — the right asset, in the right format, at the right journey stage — and drive them through to publication.
• Run the mid-market content calendar and production pipeline: brief, reviews, agency/freelancer management, and on-time delivery against campaign and event timelines.
• Create and edit high-impact content yourself — from thought leadership and web copy to nurture content and event narratives — holding everything to a pain-point-led, buyer-first standard.
• Partner with demand generation, field marketing, and ABM teams to fuel campaigns, events, and account plays with the content they need — and build distribution plans for every asset.
• Work with product marketing to translate product capability into buyer-relevant stories consistent with the mid-market narrative and messaging framework.
• Track content performance — engagement, consumption by stage, and influence on pipeline — and use the data to iterate on formats, topics, and channels.
• Contribute to scaling the content engine: reuse and atomization models, templates, and standards that raise output quality across the team.

Skills

Content strategy

Content marketing

SEO basics

Editorial judgment

Cross-functional collab

Analytics

Project management

Persona storytelling

Tools

CMS

Martech

ABM tooling

Job description

Intuit is seeking a senior Content Marketing Manager, Mid-Market, to own the content roadmap and execution across key personas and journey stages. Lead a production pipeline, collaborate with demand gen, field and product marketing, and ensure assets fuel campaigns and events with buyer-first content.

You will translate insights into formats, manage calendars, and deliver high-quality content at scale, shaping a scalable mid-market content engine and governance.