Senior Content Director — Remote Brand Storytelling Leader

Onnit Labs, Inc.; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Onnit Labs, Inc. is seeking a Senior Content Director to own content strategy across social, video, email, and retail assets. You will lead a lean in-house team, partner with athletes and creators, and report to the CMO, shaping Onnit's look and growth through compelling stories.

This role demands hands-on craft, platform fluency, and a data-driven mindset to optimize reach and retention while maintaining brand integrity in a fast-moving wellness market.

Qualifications

• 12–15+ years in content, brand storytelling and leading content strategy
• Proven ability to build lean, in-house content functions and ship at volume
• Hands-on craft: write, direct, edit, and shoot if needed
• Experience working with athletes, talent or creators and managing briefs

Responsibilities

• Own cross-channel content strategy across social, YouTube, Onnit.com, email, Amazon and packaging
• Define Onnit's visual and verbal identity for quick recognizability
• Build a lean in-house content engine with fast turnaround
• Engineer distribution strategies for platform algorithms and real-time feedback
• Partner with athletes, talent and creators to tell authentic stories
• Collaborate with growth, product, and leadership to align content with goals

Skills

Content strategy

Leadership

Brand storytelling

Analytics mindset

Cross-functional

Tools

AI-assisted editing

Video production

Job description

Onnit Labs, Inc. is seeking a Senior Content Director to own content strategy across social, video, email, and retail assets. You will lead a lean in-house team, partner with athletes and creators, and report to the CMO, shaping Onnit's look and growth through compelling stories.

This role demands hands-on craft, platform fluency, and a data-driven mindset to optimize reach and retention while maintaining brand integrity in a fast-moving wellness market.