Senior Consumer Insights Manager: Growth & Strategy

Swisher International, Inc.; Jacksonville (FL); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Base salary and bonus program

Medical, dental, vision, life coverage

Job summary

Swisher International, Inc. is seeking a Consumer Insights Manager to guide qualitative and quantitative market research across our portfolio of emerging products.

You will lead studies to uncover consumer motivations, track trends, and identify growth opportunities within a regulated landscape. You’ll partner with Brand, Product, Marketing, and Sales teams to translate insights into business decisions while managing vendors and ensuring on-time delivery.

Qualifications

• 5–7 years of relevant experience in consumer insights or market research, preferably within the CPG/FMCG industry.
• Experience supporting or leading qualitative and quantitative research methodologies (focus groups, interviews, ethnographies, conjoint, MaxDiff, TURF).
• Experience with syndicated data sources such as Circana (IRI), Numerator, and Quantilope.
• Strong curiosity about human behavior and the "why" behind consumer decisions.
• Proficiency with Microsoft Office and survey platforms (Qualtrics, SurveyMonkey)
• Travel: Up to 20%.

Responsibilities

• Design and manage ongoing and ad-hoc market research programs (brand tracking, category tracking, consumer usage and attitude studies, concept testing, product testing, fieldwork, ethnographies).
• Lead day-to-day execution of research projects (survey design, discussion guides, fieldwork coordination, data analysis, synthesis).
• Create and present clear, impactful reports and summaries for stakeholders.
• Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to apply findings to decisions.
• Analyze multiple data sources to identify trends, risks, and growth opportunities and present findings through storytelling.
• Coordinate with external research vendors and manage tools to ensure on-time, on-budget delivery.
• Build and maintain collaborative relationships with research vendors and partners.

Skills

Analytical skills

Presentation

Storytelling

Project management

Communication skills

Education

Bachelor’s degree in marketing, business, research, psychology or related field

Master’s degree preferred

Tools

Microsoft Office Suite

Qualtrics

SurveyMonkey

Job description

Swisher International, Inc. is seeking a Consumer Insights Manager to guide qualitative and quantitative market research across our portfolio of emerging products.

You will lead studies to uncover consumer motivations, track trends, and identify growth opportunities within a regulated landscape. You’ll partner with Brand, Product, Marketing, and Sales teams to translate insights into business decisions while managing vendors and ensuring on-time delivery.