Consumer Insights Manager

Swisher International, Inc.; Jacksonville (FL); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Base salary and bonus program

Medical, dental, vision, life coverage

Job summary

Swisher International, Inc. is seeking a Consumer Insights Manager to guide qualitative and quantitative market research across our portfolio of emerging products.

You will lead studies to uncover consumer motivations, track trends, and identify growth opportunities within a regulated landscape. You’ll partner with Brand, Product, Marketing, and Sales teams to translate insights into business decisions while managing vendors and ensuring on-time delivery.

Qualifications

• 5–7 years of relevant experience in consumer insights or market research, preferably within the CPG/FMCG industry.
• Experience supporting or leading qualitative and quantitative research methodologies (focus groups, interviews, ethnographies, conjoint, MaxDiff, TURF).
• Experience with syndicated data sources such as Circana (IRI), Numerator, and Quantilope.
• Strong curiosity about human behavior and the "why" behind consumer decisions.
• Proficiency with Microsoft Office and survey platforms (Qualtrics, SurveyMonkey)
• Travel: Up to 20%.

Responsibilities

• Design and manage ongoing and ad-hoc market research programs (brand tracking, category tracking, consumer usage and attitude studies, concept testing, product testing, fieldwork, ethnographies).
• Lead day-to-day execution of research projects (survey design, discussion guides, fieldwork coordination, data analysis, synthesis).
• Create and present clear, impactful reports and summaries for stakeholders.
• Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to apply findings to decisions.
• Analyze multiple data sources to identify trends, risks, and growth opportunities and present findings through storytelling.
• Coordinate with external research vendors and manage tools to ensure on-time, on-budget delivery.
• Build and maintain collaborative relationships with research vendors and partners.

Skills

Analytical skills

Presentation

Storytelling

Project management

Communication skills

Education

Bachelor’s degree in marketing, business, research, psychology or related field

Master’s degree preferred

Tools

Microsoft Office Suite

Qualtrics

SurveyMonkey

Job description

Swisher is a leading lifestyle brand for adult consumers headquartered in Jacksonville, Florida. Our superior customer relationships, innovative thinking, and action have driven the company to grow and adapt for over 160 years. The legendary company we are today is a result of our unrelenting drive to shape the experiences of tomorrow.

As we shape the future, we are looking for people to continue to build on our history of pushing boundaries, shattering expectations, and evolving to solidify connections with adult consumers. In pursuing our mission, we require a passionate team of diverse backgrounds, viewpoints, and ideas. Our strong brand heritage provides our employees with challenging and rewarding careers, along with real growth opportunities.

We are seeking a data-driven, curious, and collaborative Consumer Insights Manager to support our portfolio of emerging products. In this role, you will be the operational engine behind our market research initiatives, operating within a company culture that embraces a true "invest-to-grow" mindset. You will execute qualitative and quantitative studies to uncover consumer motivations, track market trends, and help navigate high-velocity growth channels within a regulated landscape.

Key Responsibilities

• Design and manage ongoing and ad-hoc qualitative and quantitative market research programs, including brand tracking, category tracking, consumer usage and attitude studies, concept testing, product testing, fieldwork, and ethnographies
• Lead the day-to-day execution of research projects, including survey design, discussion guide development, fieldwork coordination, data analysis, and synthesis
• Create and present clear, impactful reports and summaries for stakeholders
• Partner with Brand, Product, Marketing, Sales, Business Analytics, Digital, and Trade teams to identify research needs and apply findings to business decisions
• Analyze multiple sources of consumer, market, and syndicated data to identify trends, risks, and growth opportunities and present findings through compelling storytelling
• Coordinate with external research vendors and manage research tools to ensure projects are completed on time and within budget
• Build and maintain collaborative relationships with research vendors and partners

Qualifications

• Bachelor’s degree in marketing, business, research, psychology or related field
• 5–7 years of relevant experience in consumer insights or market research, preferably within the Consumer Packaged Goods (CPG/FMCG) industry
• Demonstrated experience supporting or leading qualitative and quantitative research methodologies, including focus groups, interviews, ethnographies, conjoint, MaxDiff, TURF, brand tracking, and shopper research
• Experience in utilizing and interpreting syndicated market data sources such as Circana (IRI), Numerator, and Quantilope
• A natural curiosity about human behavior and a passion for understanding the "why" behind consumer decisions
• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and survey programming platforms (e.g., Qualtrics, SurveyMonkey)
• Strong analytical, presentation, storytelling, project management, and communication skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Excellent interpersonal and cross-functional collaboration skills
• Travel: Up to 20%

Preferred Qualifications

• Master’s degree in marketing, business, research, psychology, or related field
• 7+ years experience in marketing, communications, business development, brand management, consulting, and/or analytics

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement