Senior Consumer Insights & Foresights Analyst — Hybrid, Global Impact

Philip Morris International U.S.; Tampa (FL); Hybrid; USD 88,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus (level-based)

Medical, dental, and vision coverage

401(k) with company match

Wellness benefits

Commuter benefits

Generous PTO

Hybrid work model

Career opportunities

Job summary

Philip Morris International U.S. seeks a Senior Insights & Foresights Analyst in Tampa, hybrid, to develop consumer-centric insights for IQOS and ZYN brands.

You will synthesize data, support qualitative studies, and apply evaluation frameworks across concept testing to drive brand and portfolio decisions. The role requires 3+ years in consumer insights, strong data integration skills, and excellent communication for diverse audiences.

Qualifications

• Bachelor’s degree in Business, Sociology, Psychology, Marketing, or related field.
• 3+ years of experience in consumer insights within CPG or consumer research.
• Proficiency with quantitative and qualitative research methodologies.
• Ability to synthesize data sources and present actionable insights.

Responsibilities

• Synthesize consumer, cultural, and competitive data into clear insights to inform strategy.
• Support qualitative research execution (ethnographies, co-creation, studies).
• Apply standardized evaluation frameworks across testing (IHUT) for comparability.
• Analyze tracking studies and benchmarking data to inform decisions.
• Develop insight-led reports and presentations for cross-functional teams.

Skills

Consumer insights

CPG research

Quantitative methods

Qualitative methods

Data synthesis

Vendor management

Cross-functional collaboration

Microsoft Office

Communication skills

Travel willingness

Education

Bachelor’s degree in Business

Sociology / Psychology / Marketing (related)

Tools

Microsoft Office

Job description

Philip Morris International U.S. seeks a Senior Insights & Foresights Analyst in Tampa, hybrid, to develop consumer-centric insights for IQOS and ZYN brands.

You will synthesize data, support qualitative studies, and apply evaluation frameworks across concept testing to drive brand and portfolio decisions. The role requires 3+ years in consumer insights, strong data integration skills, and excellent communication for diverse audiences.