Senior Consumer Insights & Foresights Analyst

Philip Morris International U.S.; Tampa (FL); Hybrid; USD 88,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Annual bonus (level-based)

Medical, dental, and vision coverage

401(k) with company match

Wellness benefits

Commuter benefits

Generous PTO

Hybrid work model

Career opportunities

Job summary

Philip Morris International U.S. seeks a Senior Insights & Foresights Analyst in Tampa, hybrid, to develop consumer-centric insights for IQOS and ZYN brands.

You will synthesize data, support qualitative studies, and apply evaluation frameworks across concept testing to drive brand and portfolio decisions. The role requires 3+ years in consumer insights, strong data integration skills, and excellent communication for diverse audiences.

Qualifications

• Bachelor’s degree in Business, Sociology, Psychology, Marketing, or related field.
• 3+ years of experience in consumer insights within CPG or consumer research.
• Proficiency with quantitative and qualitative research methodologies.
• Ability to synthesize data sources and present actionable insights.

Responsibilities

• Synthesize consumer, cultural, and competitive data into clear insights to inform strategy.
• Support qualitative research execution (ethnographies, co-creation, studies).
• Apply standardized evaluation frameworks across testing (IHUT) for comparability.
• Analyze tracking studies and benchmarking data to inform decisions.
• Develop insight-led reports and presentations for cross-functional teams.

Skills

Consumer insights

CPG research

Quantitative methods

Qualitative methods

Data synthesis

Vendor management

Cross-functional collaboration

Microsoft Office

Communication skills

Travel willingness

Education

Bachelor’s degree in Business

Sociology / Psychology / Marketing (related)

Tools

Microsoft Office

Job description

Senior Insights & Foresights Analyst – Tampa, FL (hybrid)

At Philip Morris International (PMI), we are transforming our business to deliver a smoke‑free future. This role offers the opportunity to develop and implement consumer‑centric insights for our IQOS and ZYN brands.

Responsibilities

• Synthesize consumer, cultural, and competitive data into clear, structured deliverables (insights, opportunity areas, briefs) that inform portfolio strategy, brand positioning, and innovation priorities.
• Support the execution of qualitative research (ethnographies, co‑creation, exploratory studies), ensuring outputs are well‑organized, insight‑rich, and aligned to business needs.
• Implement and uphold standardized evaluation frameworks across concept, creative, and product testing (including IHUT), ensuring quality, comparability, and reliability.
• Analyze tracking studies, performance dashboards, and benchmarking data to identify actionable insights that inform brand, creative, and innovation decisions.
• Develop clear, insight‑led materials (reports, presentations, briefs) that connect findings to business implications, enabling decision‑making across marketing and cross‑functional teams.

Qualifications

• Bachelor’s degree in Business, Sociology, Psychology, Marketing, or related field.
• Minimum 3+ years of experience in consumer insights within CPG or consumer research agency.
• Extensive knowledge and proven application of a wide range of quantitative and qualitative research methodologies, including survey development, segmentation, advertising effectiveness, panel research, ethnographies, focus groups, in-depth interviews, brand tracking, and product research.
• Proficiency in extracting insights from both quantitative and qualitative data, connecting multiple data sources, and making informed business recommendations.
• Exceptional written and verbal communication skills, with experience presenting to diverse audiences.
• Entrepreneurial and results‑driven mindset, adept at aligning top‑down, cross‑functional, and market priorities, analyses, and insights.
• Experience managing research vendors to deliver high‑quality work on time and within budget.
• Advanced proficiency in Microsoft Office applications.
• Agility in ways of working and enthusiasm for trying new approaches.
• Ability to collaborate in a team environment and adapt to changing business needs.
• Willingness to travel as required.
• Eligible to work in the United States now or in the future without sponsorship.

Annual Base Salary: $88,000 - $110,000.

What We Offer

• Competitive base salary, annual bonus (based on level), comprehensive medical, dental, and vision coverage, 401(k) with generous company match.
• Wellness benefits, commuter benefits, pet insurance, generous PTO, and more.
• Hybrid Smart Work model promoting flexibility.
• Opportunities to take risks, experiment, and explore.
• Diverse and inclusive culture where contributions are valued.
• Global business with endless opportunities for advancement.
• Commitment to improving the lives of millions of smokers through smoke‑free products.

PMI is an Equal Opportunity Employer.

Philip Morris International is headquartered in Stamford, Conn. PMI’s U.S. affiliates have more than 2,300 employees.