Senior Consumer Insights & Analytics Specialist

Versant Media, LLC; New York, Northern (NY, KY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k)

Tuition reimbursement

Paid time off

Job summary

Versant Media, LLC is seeking a Data Science Analyst, Advanced Consumer Insights, to join our Hybrid team in New York. The role emphasizes combining consumer research with advanced analytics to uncover insights that guide strategic decisions across entertainment, sports, and digital media.

You will work within the Consumer Insights team, applying quantitative methods, analytics, and BI tools to measure brand performance, track audiences, and identify trends.

Qualifications

• 2+ years of experience in Consumer Insights, Marketing Analytics, Product Analytics, BI, Decision Science, Data Analytics, or related analytical discipline.
• Experience working with large, complex datasets and applying analytical thinking to solve business problems.
• Understanding of quantitative analytical methods such as regression, segmentation, clustering, drivers, forecasting, price sensitivity, perceptual mapping, and other statistical techniques.
• Experience integrating multiple datasets to identify patterns, generate insights, and support strategic recommendations.
• Strong communication skills with the ability to present complex analytical findings to technical and non-technical audiences.
• Experience in media, entertainment, streaming, consumer technology, or digital products.
• Enthusiasm for audience research and passion for TV and digital media, including entertainment, sports, and/or news.
• Intellectual curiosity, attention to detail, and collaborative problem-solving mindset.
• Experience with SQL and programming languages such as Python or R is a plus.
• Familiarity with research/analytics platforms like Qualtrics, MRI-Simmons, YouGov, Displayr, or Adobe Analytics is a plus.

Responsibilities

• Collaborate with Consumer Insights and Data Insights to support research needs and studies.
• Design, execute, and analyze quantitative consumer research (brand tracking, segmentation, benchmarking, market sizing).
• Apply statistical methods (clustering, drivers, perceptual mapping, price testing) to identify trends and opportunities.
• Develop presentations and visualizations to communicate findings clearly.
• Assist with end-to-end primary research (design, surveys, fielding, analysis, presentations).
• Partner with vendors and teams to run tracking studies with data quality and rigor.
• Synthesize data from multiple sources to develop actionable insights for stakeholders.
• Collaborate with Product, Marketing, Programming, Strategy, Research, and Data teams to influence decisions.
• Translate analyses into business insights to drive audience growth and brand performance.
• Stay informed on consumer and media trends to improve research capabilities.
• Support team project management and administrative duties.

Skills

Consumer Insights

Marketing Analytics

Data Analytics

SQL

Python

R

Communication

Media analytics

Education

Bachelor's degree

Tools

Qualtrics

MRI-Simmons

YouGov

Displayr

Adobe Analytics

Job description

Versant Media, LLC is seeking a Data Science Analyst, Advanced Consumer Insights, to join our Hybrid team in New York. The role emphasizes combining consumer research with advanced analytics to uncover insights that guide strategic decisions across entertainment, sports, and digital media.

You will work within the Consumer Insights team, applying quantitative methods, analytics, and BI tools to measure brand performance, track audiences, and identify trends.