Data Science Analyst, Advanced Consumer Insights

Versant Media, LLC; New York, Northern (NY, KY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Hybrid work schedule

401(k)

Tuition reimbursement

Paid time off

Job summary

Versant Media, LLC is seeking a Data Science Analyst, Advanced Consumer Insights, to join our Hybrid team in New York. The role emphasizes combining consumer research with advanced analytics to uncover insights that guide strategic decisions across entertainment, sports, and digital media.

You will work within the Consumer Insights team, applying quantitative methods, analytics, and BI tools to measure brand performance, track audiences, and identify trends.

Qualifications

• 2+ years of experience in Consumer Insights, Marketing Analytics, Product Analytics, BI, Decision Science, Data Analytics, or related analytical discipline.
• Experience working with large, complex datasets and applying analytical thinking to solve business problems.
• Understanding of quantitative analytical methods such as regression, segmentation, clustering, drivers, forecasting, price sensitivity, perceptual mapping, and other statistical techniques.
• Experience integrating multiple datasets to identify patterns, generate insights, and support strategic recommendations.
• Strong communication skills with the ability to present complex analytical findings to technical and non-technical audiences.
• Experience in media, entertainment, streaming, consumer technology, or digital products.
• Enthusiasm for audience research and passion for TV and digital media, including entertainment, sports, and/or news.
• Intellectual curiosity, attention to detail, and collaborative problem-solving mindset.
• Experience with SQL and programming languages such as Python or R is a plus.
• Familiarity with research/analytics platforms like Qualtrics, MRI-Simmons, YouGov, Displayr, or Adobe Analytics is a plus.

Responsibilities

• Collaborate with Consumer Insights and Data Insights to support research needs and studies.
• Design, execute, and analyze quantitative consumer research (brand tracking, segmentation, benchmarking, market sizing).
• Apply statistical methods (clustering, drivers, perceptual mapping, price testing) to identify trends and opportunities.
• Develop presentations and visualizations to communicate findings clearly.
• Assist with end-to-end primary research (design, surveys, fielding, analysis, presentations).
• Partner with vendors and teams to run tracking studies with data quality and rigor.
• Synthesize data from multiple sources to develop actionable insights for stakeholders.
• Collaborate with Product, Marketing, Programming, Strategy, Research, and Data teams to influence decisions.
• Translate analyses into business insights to drive audience growth and brand performance.
• Stay informed on consumer and media trends to improve research capabilities.
• Support team project management and administrative duties.

Skills

Consumer Insights

Marketing Analytics

Data Analytics

SQL

Python

R

Communication

Media analytics

Education

Bachelor's degree

Tools

Qualtrics

MRI-Simmons

YouGov

Displayr

Adobe Analytics

Job description

Data Science Analyst, Advanced Consumer Insights

• Full-time


• Business Segment: Versant Revenue & Digital


• Compensation: USD 100000 - USD 120000 - yearly

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Versant, an industry-leading news, sports and entertainment media business that provides content through a portfolio of iconic television networks (MS NOW, CNBC, USA Network, Golf Channel, E!, SYFY and Oxygen) and complementary digital assets (Fandango, Rotten Tomatoes, GolfNow and SportsEngine), is seeking a Consumer Insights Senior Analyst who is energized by the idea of contributing to the growth of a new company within a fast-paced media landscape.

At Versant, data and consumer insights power how we connect with audiences across entertainment, news, sports, and digital experiences. As a Senior Analyst, Consumer Insights & Analytics, you'll help answer some of our most important business questions by combining consumer research with advanced analytics to uncover meaningful insights that influence strategic decision-making across the organization.

Working within the Consumer Insights team and partnering closely with the broader Data Insights & Strategic Analytics organization, you'll leverage quantitative research, audience data, behavioral analytics, and business intelligence tools to understand consumer behavior, measurebrand performance, identify emerging trends, and deliver actionable recommendations.

This role is ideal for someone who enjoys solving complex problems, thrives in a data-driven environment, and can bridge technical analysis with compelling business storytelling.

What You’ll Do:

• Collaborate with Consumer Insights colleagues and the broader Data Insights department to support ongoing research needs and custom research studies


• Design, execute, and analyze quantitative consumer research, including brand tracking, audience segmentation, competitive benchmarking, market sizing, and custom research initiatives


• Apply statistical methodologies and analytical techniques – including but not limited to clustering, drivers, perceptual mapping, and price testing – to identify trends, quantify opportunities, and answer complex business questions


• Help develop presentations and visualizations that communicate findings in a clear, actionable way


• Assist with primary research studies from start to finish, including research design, writing surveys and discussion guides, fielding, analyzing and interpreting results, and compiling presentations


• Partner with research vendors and the wider team to administer and operate ongoing tracking studies while ensuring data quality and methodological rigor


• Synthesize information and evaluate data from multiple datasets and secondary research to develop insights and help internal stakeholders stay on top of brand and audience trends


• Collaborate with stakeholders across Product, Marketing, Programming, Strategy, Research, and Data organizations to influence business decisions


• Translate technical analyses into business insight and recommendations that support audience growth, content strategy, and brand performance


• Stay informed on evolving consumer behaviors, media trends, and analytical best practices to continuously improve research capabilities


• Assist with team project management and administrative duties as needed
  

What You’ll Bring:

• 2+ years of experience in Consumer Insights, Marketing Analytics, Product Analytics, Business Intelligence, Decision Science, Data Analytics, or a related analytical discipline


• Experience working with large, complex datasets and applying analytical thinking to solve business problems


• Understanding of quantitative analytical methods such as regression, segmentation, clustering, key drivers, forecasting, price sensitivity, perceptual mapping, and/or other statistical techniques


• Experience integrating multiple datasets to identify patterns, generate insights, and support strategic recommendations


• Strong communication skills with the ability to present complex analytical findings to both technical and non-technical audiences


• Experience in media, entertainment, streaming, consumer technology, or digital products


• Demonstrated enthusiasm for audience research and passion for TV and digital media, including entertainment, sports, and/or news


• Bachelor's degree or equivalent practical experience


• Intellectual curiosity, strong attention to detail, and a collaborative, problem-solving mindset


• Experience conducting or supporting quantitative research, including survey design, questionnaire development, data interpretation, and insight generation is a plus but not required


• Experience with SQL and analytical programming languages such as Python or R is a strong plus but not required


• Familiarity with research and analytics platforms such as Qualtrics, MRI-Simmons, YouGov, Displayr, Adobe Analytics, or similar tools is a plus but not required

Additional Information:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary range: $100,000 - $120,000

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision. VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [emailprotected] .

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.