Senior Consumer Insight & Brand Strategy Manager

The Estée Lauder Companies; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

The Estée Lauder Companies in New York seeks a senior marketing leader to shape the brand’s 360 marketing plan, manage the product portfolio, and define consumer journeys for local markets.

You will oversee campaigns, pricing, and budgeting while coordinating with global and local teams to drive launches and market opportunities. A marketing degree and 5+ years in cosmetics or luxury FMCG are required.

Qualifications

• Degree in Marketing or equivalent.
• +5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena.
• Fluent English + Local Language.
• Strong strategic accountability in marketing.
• Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders.
• Excellent analytical and decision making skills.
• Personality: willingness to lead, test, learn and challenge the status quo.
• Proactivity
• Strong digital understanding, with interest in trends and new technology.
• Ability to lead a cross‑functional team and interface with international markets.
• High "luxury touch".

Responsibilities

• Builds the 360 marketing plan for the brand and defines KPIs, also managing product & trade marketing activities.
• Profiles consumers, adapting global guidelines to local reality.
• Defines the Consumer Journey according to the profiled targets.
• Defines the advertising and distribution mix.
• Adapts the marketing plan according to sales performance, trends, competitors and social media metrics.
• Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
• Forecasts GWP, testers and samples.
• Forecasts pricing according to regional and global policies.
• Analyzes sales performance of key categories.
• Runs COGS analysis to optimize product assortment.
• Acts as Brand Expert on own product assortment and competitors.
• Responsible for campaigns (Event Management, timing and tracking).
• Supply management and information to stakeholders.
• Gathers feedback from customers and engages in CR activities.

Skills

Marketing leadership

Strategic thinking

Communication skills

Analytical skills

Digital marketing

Cross-functional leadership

Luxury brand awareness

Proactivity

Fluent English

Local language

Education

Marketing degree

Job description

The Estée Lauder Companies in New York seeks a senior marketing leader to shape the brand’s 360 marketing plan, manage the product portfolio, and define consumer journeys for local markets.

You will oversee campaigns, pricing, and budgeting while coordinating with global and local teams to drive launches and market opportunities. A marketing degree and 5+ years in cosmetics or luxury FMCG are required.