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A leading company is seeking a Senior Communications Specialist to lead integrated communication strategies across various platforms. The role involves managing projects, developing effective communication plans, and collaborating with stakeholders to enhance brand visibility. Ideal candidates will have a Bachelor's degree in Marketing or Communications and experience in social media strategy.
Senior Communications Specialist, Social Media Strategist page is loaded
Develop and execute effective and integrated communication plans, including strategies and tactics across all channels, and leverage all communication opportunities
Responsible for communication management for projects involving high priority, major company strategic initiatives, and/or significant changes to existing marketing and communication strategies
Manage multiple concurrent projects, requiring outside resources and crossing divisions to produce the most effective communications
Responsible for strategic communication oversight and recommending ongoing enhancements for the assigned audience, program(s), or channel(s)
Serve as a communication strategist and consult with corporate and division partners to develop strategies, key messages, and vehicles for communication to support corporate, division, and project objectives
Lead and/or participate in project meetings. Proactively and openly articulate ideas and concerns with both corporate and project stakeholders, while balancing the objectives of both groups
Evaluate the impact of different communication channels and messaging strategies to ensure effective communication
Serve as account manager between creative teams and business partners. Initiate and manage creative strategy work, including some direct content development
Understand and leverage communication touchpoints for assigned audiences and/or projects
Ensure market positioning and approved key messages are adhered to
Manage communication projects, including tracking, reporting status, project budgets, and measurement of tactics
Analyze processes and strategies relating to increasing efficiency, quality, cost-control principles, workflow, accuracy, and reduction of complex production processes and products, providing recommendations for improvement
Advise and recommend effective communication approaches
Write and edit copy for various communication pieces
Manage various communication processes and workflows
Work with the manager and recommend tactical assignments of work for other team members to support strategic communication needs
Job Specifications
Typically has the following skills or abilities:
Bachelor's Degree in Marketing, Communications, or related experience
Four years experience in related communications work for a variety of mediums and customizing content to targeted audiences
Project management experience
Excellent written and verbal communication skills
Ability to work with individuals from all levels of the organization
Proficient in word processing and desktop publishing applications
Preferred Skills
Proven experience developing and executing social media strategies that increase brand awareness and deliver measurable business outcomes
Deep understanding of paid social ads strategy and execution, and organic content trends to maximize reach and engagement
Data-driven with experience tracking and analyzing content performance and regular reporting to inform strategy adjustments
In-depth understanding of social channels (current leaders and emerging) and influencer landscape
Natural storyteller with a creative eye who is comfortable behind or in front of the camera
Proven ability to find creative solutions to challenges and use data to drive content development and programming decisions
Some travel required
#LI-REMOTE
Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here .
Salary Ranges: $63,000.00 - $108,675.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status . We maintain a drug-free workplace and perform pre-employment substance abuse testing.
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