Senior Communications & Digital Marketing Lead

State of Wyoming; Cheyenne (WY); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health coverage

Paid time off and holidays

Retirement options (Wyoming Retirement

Flexible schedules

Public Service Loan Forgiveness

Job summary

The Wyoming State Library is seeking a standout communications and marketing lead to shape the voice and visibility of the Wyoming State Library across the state. This role develops and evaluates a comprehensive program supporting the library community, state agencies, and the public, serving as the media liaison to deliver clear, engaging messaging that increases awareness of library services.

Responsibilities include designing strategic marketing campaigns, coordinating with WYLD members and

Qualifications

• Knowledge of project management in both independent and team environments.
• Knowledge of public relations media usage and outreach techniques.
• Knowledge of marketing strategy and tactics for public institutions.

Responsibilities

• Design, implement, and evaluate a communications plan for the Wyoming library community, state agencies, and the public.
• Develop and execute marketing campaigns to maximize use of library resources and promote programs.
• Oversee website platforms, plugins, and social media accounts with regular content updates.

Skills

Project management

Media relations

Marketing strategy

Media production

Website development

ADA compliance

Education

Bachelor's degree in Multi-Media Design

Tools

CMS/Web content platforms

Job description

The Wyoming State Library is seeking a standout communications and marketing lead to shape the voice and visibility of the Wyoming State Library across the state. This role develops and evaluates a comprehensive program supporting the library community, state agencies, and the public, serving as the media liaison to deliver clear, engaging messaging that increases awareness of library services.

Responsibilities include designing strategic marketing campaigns, coordinating with WYLD members and