Digital Marketing Coordinator - 30 hours

Laramie County Library System Inc; Cheyenne (WY); On-site; USD 31,822 - 39,771; Full time

Benefits offered by this job

100% employee contributions to retirement system

85% medical and dental premiums covered

13 paid holidays and vacation days

Job summary

Laramie County Library System, located in Cheyenne, is seeking a Digital Marketing Coordinator to manage its digital presence. This role involves creating engaging content for the library's website, newsletters, and digital communications. You’ll also analyze engagement using tools like Google Analytics to inform content strategy.

The ideal candidate will hold a Bachelor’s degree in marketing or a related field, have experience with website content management, and possess strong project management skills. The position offers a competitive hourly wage with additional benefits.

Qualifications

• Bachelor’s degree required in marketing, communications, or related field.
• Three years relevant experience in website content management.
• Proficiency in SEO and Google Analytics.

Responsibilities

• Manage and enhance digital presence for the library.
• Develop and maintain user-focused content.
• Analyze website traffic and user behavior.

Skills

Website management

SEO

Digital content creation

Google Analytics

Project management

Education

Bachelor’s degree in marketing or related field

Tools

WordPress

Microsoft Office Pro

Job description

Digital Marketing Coordinator - 30 hours

Hours & Salary

Full‑time, 30 hours per week, with a hiring range of $23.10 – $28.87 per hour depending on experience.

Overview

Working at Laramie County Library System means being part of an organization dedicated to providing exceptional library service and strengthening the community it serves. Driven by a clear mission to Ignite curiosity. Fuel imagination. Connect community, Laramie County Library System welcomes nearly 385,000 visitors each year across its Cheyenne library, two branch libraries, and a mobile library. Through innovative services, lifelong learning opportunities, and meaningful community connections, the Library plays a vital role in enriching the lives of people throughout Laramie County.

Job Summary

The Digital Marketing Coordinator is responsible for managing and enhancing Laramie County Library System’s digital presence, with primary responsibility for the library website, staff intranet, email communications, and digital content creation. This position develops and maintains engaging, user‑focused content, including blog posts, web content, newsletters, and other digital communications that support library services, programs, and strategic initiatives. The coordinator oversees website content, analytics, SEO, and digital user experience while collaborating with staff across the organization to ensure accurate, effective, and consistent communication. The role also provides limited support for social media and other marketing initiatives.

Essential Duties and Responsibilities

• Under the direction of the Marketing & Communications Manager, maintain and administer the LCLS website and staff intranet to ensure a consistent, accessible, and user‑friendly experience.
• Regularly update content, forms, and navigation elements; conduct link checks and error reviews; troubleshoot issues as needed.
• Follow established protocols for user access, software updates, and digital security in coordination with the IT team.
• Recommend and help implement technical improvements in coordination with the Marketing & Communications Manager and IT team.
• Analyze website traffic, user behavior, and engagement patterns using tools such as Google Analytics to inform content strategy and improve user experience.
• Develop and maintain a content calendar for website updates and ensure timely execution of digital initiatives.
• Support the Marketing & Communications Manager in the development and execution of marketing campaigns and digital communications.
• Write, edit, and publish content for digital newsletters, blog posts, and library promotional materials.
• Collaborate with library staff across departments to gather, develop, and maintain relevant content for the website and other digital platforms.
• Assist in the creation and maintenance of internal communication materials on the staff intranet, including announcements, training documents, and updates related to services, software, or internal processes.
• Provide guidance and technical support to library staff related to intranet navigation, content, and functionality.
• Perform other duties as assigned.

Minimum Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• Three years of relevant experience managing website content with WordPress or similar CMS.
• Proficiency in SEO, Google Analytics, keyword research, and content strategy.
• Any equivalent combination of education, experience, and training that provides the required knowledge, skills, and abilities.

Required Knowledge, Skills, and Abilities

• Considerable knowledge in the use of or demonstrated ability to learn current software applications such as Microsoft Office Pro, WordPress and other applicable software.
• Good project management skills and ability to meet project deadlines.
• Excellence in written and oral communication and relationship building.
• Ability to troubleshoot software programs.
• Skill in working with public entities, committees or teams, and individuals with varied backgrounds.
• Good creative and interpretive skills.
• Ability to work with limited supervision, with an aptitude for detailed work and proficiency in prioritizing tasks.

Preferred Knowledge, Skills, and Abilities

• Experience developing or maintaining accessible, user‑friendly websites that follow current WCAG guidelines.
• Understanding of user experience (UX) principles, particularly in public or service‑oriented websites.
• Familiarity with HTML/CSS and website troubleshooting within a WordPress environment.

Work Schedule

Work schedules are predominantly office hours but may also include evenings and weekends. Employees must be available to work anytime the library is open.

Benefits

• LCLS pays 100% of employee contributions to the Wyoming Retirement System, a lifetime pension plan.
• LCLS pays 85% of medical and dental premiums and provides $25,000 in employer‑paid life insurance.
• We provide 13 paid holidays, vacation, sick leave, and one personal day each year.
• Vacation for this position starts at three weeks annually and increases with years of service.
• Deferred compensation (457b), vision coverage, prepaid legal services, and other voluntary benefits.
• Access to the Cheyenne‑Laramie County Employees Federal Credit Union.

Physical Effort and Working Environment

The essential duties and responsibilities of this job require the employee to move or manipulate moderately heavy equipment, boxes, carts, files and/or stacks of material from one location to another.

EEO Statement

LCLS is an equal opportunity employer. We support and adhere to the tenets of the Americans with Disabilities Act. LCLS is an at‑will employer. LCLS provides a drug‑free workplace for its employees in accordance with the requirements of the US Drug‑Free Workplace Act of 1988. Hiring is contingent on a post‑offer criminal history background check. LCLS participates in E‑Verify.