Senior Multi Media Specialist 2026-02006

State of Wyoming; Cheyenne (WY); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health coverage

Paid time off and holidays

Retirement options (Wyoming Retirement

Flexible schedules

Public Service Loan Forgiveness

Job summary

The Wyoming State Library is seeking a standout communications and marketing lead to shape the voice and visibility of the Wyoming State Library across the state. This role develops and evaluates a comprehensive program supporting the library community, state agencies, and the public, serving as the media liaison to deliver clear, engaging messaging that increases awareness of library services.

Responsibilities include designing strategic marketing campaigns, coordinating with WYLD members and

Qualifications

• Knowledge of project management in both independent and team environments.
• Knowledge of public relations media usage and outreach techniques.
• Knowledge of marketing strategy and tactics for public institutions.

Responsibilities

• Design, implement, and evaluate a communications plan for the Wyoming library community, state agencies, and the public.
• Develop and execute marketing campaigns to maximize use of library resources and promote programs.
• Oversee website platforms, plugins, and social media accounts with regular content updates.

Skills

Project management

Media relations

Marketing strategy

Media production

Website development

ADA compliance

Education

Bachelor's degree in Multi-Media Design

Tools

CMS/Web content platforms

Job description

General Description

Help shape the voice and visibility of the Wyoming State Library. This position leads the development, implementation, and evaluation of a comprehensive communications and marketing program that supports the Wyoming library community, state agencies, and the public. Serving as the State Library’s media liaison, this role is responsible for delivering clear, engaging, and consistent messaging that increases awareness of library services, programs, and resources across Wyoming.

Open Until Filled

Description And Functions

This position leads the development, implementation, and evaluation of a comprehensive communications and marketing program that supports the Wyoming library community, state agencies, and the public. Serving as the State Library’s media liaison, this role is responsible for delivering clear, engaging, and consistent messaging that increases awareness of library services, programs, and resources across Wyoming. Key responsibilities include developing and executing strategic marketing campaigns to maximize the use of library resources by state agencies and residents, promoting statewide programs and events, and measuring the effectiveness of outreach efforts. This position collaborates closely with Wyoming State Library (WSL) staff, third-party marketing agencies, and WYLD consortium member librarians to coordinate and promote campaign-level initiatives that benefit libraries statewide.

This role also provides creative leadership and visual design for the State Library’s website, web-based content management systems, and social media platforms. Responsibilities include developing, maintaining, and securing website platforms and plugins, ensuring content remains current and accessible, overseeing agency social media standards, and responding to public inquiries received online.

As a member of the State Library management team, this position helps identify key messages and develop communication strategies that align with agency priorities and strengthen public engagement. The role also manages special programs, including oversight of contracts, reporting requirements, exhibits, and event coordination at state, regional, and national conferences, including the Wyoming Library Association Conference.

In addition, this position may assist other Administration & Information divisions with public information and media-related responsibilities as approved by Wyoming State Library supervisory staff.

It is expected that the employee works in office at the State Library building.

Working for the State of Wyoming offers more than a paycheck. Our total compensation package includes:

• Comprehensive health, dental, and vision insurance
• Paid vacation, sick leave, FMLA, and holidays
• Retirement - Pension and 457B plans that help you build a secure future
• Flexible schedules and work-life balance options
• Meaningful work that makes a difference for Wyoming communities and MUCH MORE!

ESSENTIAL FUNCTIONS:

• Design, implement, and evaluate a communications plan that is responsive to the needs of the Wyoming library community, state agencies, and the general public. Serve as the state library's media liaison.
• Develop and implement a marketing strategy to maximize the use of library resources by state agencies and residents. Promote programs and events. Establish a process to measure the effectiveness of marketing efforts.
• Works with WSL staff, third-party marketing agencies, and WYLD consortium member librarians to share and promote campaign-level events on behalf of the Wyoming library community.
• Provide creative management and visual design of web-based content management systems and social media used by the state library. Ensure that content is reviewed regularly and updated as necessary. Respond to public inquiries received via the web.
• Designs, develops, and maintains website platform, content, and platform plugins to include security and backup processes.
• Oversees the standard and use of agency social media accounts.
• Serve as a state library management team member to identify key messages and develop communication strategies that address the library's service priorities.
• Monitor associated contracts and prepare final reports for these programs. Provide and staff state library exhibits at state, regional, and national conferences and meetings such as the Wyoming Library Association conference.
• Assist other A&I divisions with public information and media responsibilities. The time availability and types of duties will be approved by WSL supervisory staff.

Qualifications

KNOWLEDGE:

• Knowledge of project management in both individual and team environments.
• Knowledge of the media used in public relations.
• Knowledge of principles and methods of marketing strategy and tactics.
• Knowledge of media production, communication and dissemination techniques, trends, and methods.
• Knowledge of data collection methods and analysis.
• Knowledge of website development, design, and maintenance.
• Knowledge of ADA Digital Compliance Initiative for state and local government services.

Education

MINIMUM QUALIFICATIONS:

Bachelor's Degree (typically in Multi-Media Design)

Experience

0-3 years of progressive work experience (typically in Multi-Media Design) with acquired knowledge at the level of a Multi-Media Design Specialist II

OR

4-6 years of progressive work experience (typically in Multi-Media Design) with acquired knowledge at the level of a Multi-Media Design Specialist II

Certificates, Licenses, Registrations

None

Necessary Special Requirements

Physical Working Conditions

• Typically, the employee may sit comfortably to perform the work.
• There may be some walking, standing, bending, carrying light items, driving an automobile, etc.
• Special physical demands are not required to perform the work.

Notes

• FLSA: Non-Exempt

Supplemental Information

The State of Wyoming is an Equal Opportunity Employer and actively supports the ADA and reasonably accommodates qualified applicants with disabilities.

Working for the State of Wyoming means more than a job — it’s a stable, rewarding career that lets you make a difference while enjoying a great quality of life.

Employees Enjoy

• Comprehensive health coverage – medical, dental, and vision plans for you and your family
• Voluntary Benefits – including life insurance for you and family members, ambulance, pet insurance, short/long-term disability, flex spending and health savings accounts
• Multiple retirement options – including the Wyoming Retirement System and a 457B account, helping you plan for long-term financial security
• Generous paid leave and flexible schedules – vacation, sick leave, paid FMLA and 9 paid holidays each year
• Public Service Loan Forgiveness eligibility – for those with qualifying student loans
• Training and professional development – to support your career growth and advancement
• Employee Assistance Program – Includes paid short-term counseling, legal, financial and work-life benefits and select employee discounts
• Wellness Program – Earn paid time off and incentives by focusing on your personal health

Know your full value.

Your paycheck is only part of the picture. The State of Wyoming offers a Total Compensation Calculator that shows the full value of your salary plus benefits, so you can clearly see what your complete compensation package looks like.

WORKING FOR THE GREATEST STATE IN THE NATION

Wyoming offers a lifestyle you can’t find anywhere else — wide-open spaces, clean air, friendly communities, year-round recreation, and no state income tax.

Human Resource Contact

Lindsey Galindo 307-777-6798, [e-mail]

Class Specifications

Class Specifications are subject to change, please refer to the A & I HRD Website to ensure that you have the most recent version.