Senior Communication Strategist

GSPUS Goodby, Silverstein & Partners; United States; On-site; USD 105,000 - 135,000; Full time

Job summary

Omnicom Group is seeking a Senior Communications Strategist to lead multi-channel communication strategies that align with business goals. You will translate insights into opportunities, craft compelling narratives, and collaborate with creative, media and analytics teams to drive integrated campaigns.

You will guide junior strategists, present to clients, and stay ahead of evolving media trends and platforms, ensuring clear direction across teams.

Qualifications

• Ability to turn information into actionable strategy.
• Proven storytelling skills that clarify complex ideas.
• Broad media fluency across channels and platforms.
• Strong presentation and client-facing capabilities.
• Experience guiding junior team members and cross-functional partners.

Responsibilities

• Lead development of communications strategies, architectures, and integrated campaign plans.
• Translate insights into strategic opportunities for brand and audience.
• Develop compelling narratives that inspire creative and media thinking.
• Recommend channel mixes based on roles and experiences.
• Bring creative media thinking into the process and collaborate with creative teams.
• Partner with media agencies to align media recommendations with strategy.
• Lead workstreams and client/internal presentations.
• Navigate cross-functional teams and mentor junior strategists.
• Review and improve junior colleagues' strategic work.

Skills

Strategic thinking

Storytelling

Media fluency

Client-facing

Team leadership

Cross-functional collaboration

Project management

Job description

Agency: GS&P

Job Function: Communications and PR

Job Subfunction: Communications

Job Description: SENIOR COMMUNICATIONS STRATEGIST

Lead the development of communication strategies and help teams see new possibilities for how ideas can come to life.

A Senior Communication Strategist moves comfortably across channels, consumer behavior, creative ideas, and business objectives - turning complexity into a compelling communications story and giving teams clear direction on what to do next.

What are the key responsibilities?

• Lead development of communications strategies, architectures, and integrated campaign plans.
• Translate business, brand, audience, cultural, and media insights into clear strategic opportunities.
• Develop compelling insights and strategic narratives that inspire creative and media thinking.
• Recommend the right mix of channels, platforms, partnerships, and experiences based on the role each can play in the idea.
• Bring creative media thinking into the process - identifying unexpected ways an idea can live, engage, and spread.
• Partner closely with creative teams to strengthen ideas.
• Work with media agencies and partners to ensure media recommendations support the strategic and creative ambition.
• Lead key workstreams and presentations with clients and internal teams.
• Navigate cross-functional teams, resolve ambiguity, and provide clear direction to more junior strategists.
• Review and improve the strategic work of junior team members.
• Teach communications strategy fundamentals across the department and agency.
• Stay ahead of changes in media behavior, platforms, culture, technology, and measurement.

What qualities are we looking for?

• A strong strategic thinker who turns information into insight and insight into action.
• A persuasive storyteller who can create clarity from complexity.
• Broadly media fluent and curious about channels beyond their traditional use.
• Comfortable expressing and defending a point of view.
• Collaborative, emotionally intelligent, and able to navigate different disciplines and personalities.
• Proactive, highly organized, and able to manage multiple workstreams simultaneously.
• Generous with knowledge and interested in developing others.

What skills and experience should you already possess?

• Approximately 4-7 years of relevant experience in communications planning, media strategy, integrated strategy, or a related discipline.
• Strong knowledge across a diverse range of media channels and consumer touchpoints.
• Demonstrated ability to develop communication strategies independently.
• Experience identifying insights and building strategic narratives.
• Strong presentation and client-facing skills.Ability to guide junior team members and direct their work.
• Cross-discipline experience (Creative, Brand, Media, Analytics, and Account).

Salary Range: $105,000 - $135,000

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