Communication Strategist

GSPUS Goodby, Silverstein & Partners; United States; On-site; USD 85,000 - 100,000; Full time

Job summary

Omnicom Group is seeking a Communications Strategist to develop and help implement strategies that determine how ideas live, engage, and spread. This role moves beyond execution into strategic ownership, connecting consumer behavior, media, culture, and creative ideas to decide where brands should show up.

Key responsibilities include developing strategies with senior guidance, translating research and trends into strategic recommendations, building communication architectures and consumer

Qualifications

• 2–4 years of relevant experience in communications planning, media strategy, advertising, or marketing.
• Working knowledge of media terminology, channels, planning processes, and basic media math.
• Strong research and analytical skills.
• Strong PowerPoint/Google Slides and Excel/Google Sheets skills.
• Experience developing and presenting strategic recommendations.
• Ability to manage multiple projects and deadlines with limited supervision.

Responsibilities

• Develop communications strategies and plans with guidance from senior team members.
• Turn research, audience behavior, cultural trends, and media intelligence into clear strategic recommendations.
• Build communication architectures, consumer journeys, channel roles, and tactical recommendations.
• Understand the fundamentals of media planning, including terminology, media math, planning processes, and measurement.
• Identify relevant media behaviors, platforms, partners, and emerging opportunities that can strengthen creative ideas.
• Partner closely with Brand Strategy, Creative, Account Management, media agencies, and external partners.
• Help translate creative ideas into actionable communications plans.
• Manage assigned workstreams proactively, keeping projects moving and stakeholders informed.
• Present strategic thinking clearly and confidently to internal teams and clients.
• Stay immersed in media, culture, technology, advertising, and how ideas spread.

Job description

Agency: GS&P Job Function: Communications and PR Job Subfunction: Communications

COMMUNICATIONS STRATEGIST

Develop and help implement communication strategies that determine how ideas live, engage, and spread. A Communication Strategist begins to move beyond execution into strategic ownership - connecting consumer behavior, media, culture, and creative ideas to determine where and how brands should show up.

What are the key responsibilities?

• Develop communications strategies and plans with guidance from senior team members.
• Turn research, audience behavior, cultural trends, and media intelligence into clear strategic recommendations.
• Build communication architectures, consumer journeys, channel roles, and tactical recommendations.
• Understand the fundamentals of media planning, including terminology, media math, planning processes, and measurement.
• Identify relevant media behaviors, platforms, partners, and emerging opportunities that can strengthen creative ideas.
• Partner closely with Brand Strategy, Creative, Account Management, media agencies, and external partners.
• Help translate creative ideas into actionable communications plans.
• Manage assigned workstreams proactively, keeping projects moving and stakeholders informed.
• Present strategic thinking clearly and confidently to internal teams and clients.
• Stay immersed in media, culture, technology, advertising, and how ideas spread.

What qualities are we looking for?

• Curious, analytical, and creatively minded.
• Able to connect disparate pieces of information into a bigger picture.
• Clear and concise thinker and communicator.
• Proactive and dependable in managing work and deadlines.
• Comfortable working across disciplines and asking good questions.
• Strong point of view, balanced with openness to collaboration.
• Excited by both ideas and the mechanics required to make them happen.

What skills and experience should you already possess?

• Approximately 2-4 years of relevant experience in communications planning, media strategy, advertising, marketing, or a related discipline.
• Working knowledge of media terminology, channels, planning processes, and basic media math.
• Strong research and analytical skills.
• Strong PowerPoint/Google Slides and Excel/Google Sheets skills.
• Experience developing and presenting strategic recommendations.
• Ability to manage multiple projects and deadlines with limited supervision.

Salary Range: $85,000 - $100,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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