Senior Commercial Strategy Lead – Brand Growth

Bayer; United States; On-site; USD 149,000 - 223,000; Full time

Job summary

Bayer is seeking a Senior Manager, Commercial Strategy for Upper Respiratory in the United States. This role leads Strategic Account Plans, coordinates with Sales and Marketing, and drives brand growth through trade strategies, pricing, and shopper insights.

The incumbent serves as the internal voice of the customer, aligns cross-functional teams, and oversees launch strategies and communications to optimize retailer partnerships and market share.

Qualifications

• Education: BS/BA degree (MBA desirable).
• Must have sales experience handling a top account.

Responsibilities

• Oversee development of annual Strategic Account Plans aligning with brand objectives and customer requirements.
• Define promotional, pricing, distribution, and shelving strategies and tactics.
• Serve as voice of Sales with Marketing, providing Sales POV on key initiatives.
• Lead new item launch strategy and sales communications, including launch goals and materials.
• Collaborate with cross-functional partners to advance shopper engagement and analyze performance.

Skills

Sales leadership

Strategic planning

Financial acumen

Negotiation

Communication

Excel

PowerPoint

Education

BS/BA degree

MBA desirable

Tools

Excel

PowerPoint

Job description

Bayer is seeking a Senior Manager, Commercial Strategy for Upper Respiratory in the United States. This role leads Strategic Account Plans, coordinates with Sales and Marketing, and drives brand growth through trade strategies, pricing, and shopper insights.

The incumbent serves as the internal voice of the customer, aligns cross-functional teams, and oversees launch strategies and communications to optimize retailer partnerships and market share.