Senior Commercial Digital Product Lead

DMF Lighting; Carson (CA); On-site; USD 110,000 - 145,000; Full time

Job summary

DMF Lighting seeks a Commercial Digital Product Manager to own and optimize its digital ecosystem for the commercial channel, including the Agent Portal and website. You will bridge sales, IT, and product teams to deliver user-centric features that enhance dealer satisfaction and accelerate growth.

The role requires strong analytics, KPI definition, and experience launching B2B digital platforms, with familiarity in CPQ, CMS, WordPress, and marketing automation tools. Based onsite in Carson, CA.

Qualifications

• 5+ years in B2B Digital Product Management or Channel Marketing/Customer Digital Experience roles.
• Bachelor’s Degree in Marketing, Business, IS, CS or Engineering.
• Experience launching and managing B2B digital platforms (Agent/Customer Portals, CPQ, CMS, Product Databases).
• Specific experience with Apex, Oracle CPQ, WordPress, HubSpot is a plus.
• Proven ability to drive digital initiatives from strategy through launch with cross-functional leadership.
• Strong analytical skills and KPI-driven mindset; experience with web analytics and CRM/Conversion funnel Tracking.

Responsibilities

• Own the digital experience roadmap for DMF’s commercial website, Agent portal, and future needs.
• Identify, prioritize, and advocate for tools and experiences that improve diverse customer journeys from specification to post-sale support.
• Define KPIs to measure platform effectiveness and identify areas for improvement.
• Act as liaison between sales, customer solutions, product, IT, and marketing to ensure alignment and timely delivery of projects.
• Translate sales and marketing needs into user-centric digital features or workflows.
• Serve as product owner for all digital assets relevant to the Commercial channel (e.g., spec tools, CPQ, portal access, asset libraries).
• Optimize the Agent portal structure and content to simplify specifying, quoting, and project management of DMF orders.
• Ensure content consistency, brand voice, and usability across all commercial digital assets; collaborate on upgrades, campaigns, training.

Skills

B2B Digital Product Management

Channel Marketing

Product Roadmapping

KPIs & Analytics

CRM & Marketing Automation

Education

Bachelor’s Degree in Marketing, Business, Information Systems, CS or Engineering

Tools

Apex

Oracle CPQ

WordPress

HubSpot

Job description

DMF Lighting seeks a Commercial Digital Product Manager to own and optimize its digital ecosystem for the commercial channel, including the Agent Portal and website. You will bridge sales, IT, and product teams to deliver user-centric features that enhance dealer satisfaction and accelerate growth.

The role requires strong analytics, KPI definition, and experience launching B2B digital platforms, with familiarity in CPQ, CMS, WordPress, and marketing automation tools. Based onsite in Carson, CA.