Digital Product Manager - Consumer Channels

belron; Columbus (OH); On-site; USD 95,000 - 130,000; Full time

Job summary

Safelite is seeking a Product Manager to drive the strategy and outcomes for our consumer digital experience. You will own the digital product outcomes for the consumer channel, shaping the roadmap and priorities, and translating customer needs into tangible problems to solve.

You will establish metrics across conversion, self-service completion, and satisfaction, while balancing quick wins with foundational work and long-term innovation.

Qualifications

• Bachelor's degree or equivalent experience required.
• Experience with digital analytics platforms and data-informed decision making.
• Demonstrated fluency using AI across the product lifecycle.

Responsibilities

• Own digital product outcomes for the consumer channel.
• Define and manage product strategy, roadmap, and priorities for the consumer digital experience.
• Translate customer needs, business opportunities, and friction points into clear product problems to solve.
• Establish success metrics across conversion, self-service completion, customer satisfaction, and support deflection. Track performance after launch.
• Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.
• Balance near‑term optimization, foundational platform work, and longer‑term innovation across the roadmap.
• Improve conversion and the end‑to‑end customer journey.
• Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.
• Differentiate the experience for direct-pay and insurance customers based on their context and what each needs to reach a resolution.
• Reduce drop‑off, errors, and support‑assited completions in the consumer journey.
• Use behavioral data and customer signal to find the highest-value opportunities to improve conversion and experience.
• Shape AI-enabled consumer experiences
• Identify where AI creates measurable customer and business value.
• Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.
• Define use cases where AI improves customer outcomes, self-service, decisioning, and personalization, grounded in real customer problems with measurable value.
• Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.
• Lead through cross‑functional influence
• Align stakeholders around the problem, opportunity, value, priority, and path forward.
• Partner closely with the con sumer P&L owner a nd across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.
• Bring clarity to ambiguous problems and facilitate decision-making when tradeoffs are required.
• Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.

Skills

Product management

Digital products

AI capabilities

Data analysis

Cross-functional leadership

Education

Bachelor's degree

Salesforce Certification

Product Owner Certification

Tools

Quantum Metric

Heap

Amplitude

FullStory

Mixpanel

Job description

We're known as an auto glass company. That's the focus of what we do. But beyond the glass, we're so much more. We'll help you build a fulfilling career and encourage you to have a life. Let us be the best place you'll ever work.

A Brief Overview

Digital is how most customers first reach Safelite. They arrive in a moment of need, often without knowing their coverage or what their vehicle requires, and they expect to get to a resolution quickly. We're hiring a Product Manager to drive the strategy and outcomes for our consumer digital experience.

What you will do

• Own digital product outcomes for the consumer channel
• Define and manage product strategy, roadmap, and priorities for the consumer digital experience.
• Translate customer needs, business opportunities, and friction points into clear product problems to solve.
• Establish success metrics across conversion, self-service completion, customer satisfaction, and support deflection. Track performance after launch.
• Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.
• Balance near‑term optimization, foundational platform work, and longer‑term innovation across the roadmap.
• Improve conversion and the end‑to‑end customer journey
• Own the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to the revenue and margin the consumer P&L owner is accountable for.
• Differentiate the experience for direct-pay and insurance customers based on their context and what each needs to reach a resolution.
• Reduce drop‑off, errors, and support‑assited completions in the consumer journey.
• Use behavioral data and customer signal to find the highest-value opportunities to improve conversion and experience.
• Shape AI-enabled consumer experiences
• Identify where AI creates measurable customer and business value.
• Partner with the AI and Agentic product leadership on emerging agentic capabilities and how they apply in the consumer experience.
• Define use cases where AI improves customer outcomes, self-service, decisioning, and personalization, grounded in real customer problems with measurable value.
• Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.
• Lead through cross‑functional influence
• Align stakeholders around the problem, opportunity, value, priority, and path forward.
• Partner closely with the con sumer P&L owner a nd across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.
• Bring clarity to ambiguous problems and facilitate decision-making when tradeoffs are required.
• Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.

Education Qualifications

• Bachelor's Degree or equivalent experience Required
• Salesforce Certification Preferred
• Product Owner Certification Preferred

Experience Qualifications

• 5+ years of product management, digital product, or related experience, with meaningful time on consumer-facing digital products at scale.
• Experience owning digital products from discovery through launch and optimization.
• Hands‑on use of digital analytics platforms (Quantum Metric, Heap, Amplitude, FullStory , Mixpanel , or similar). Y ou run your own analysis and form your own point of view from the data.
• Demonstrated fluency using AI across the product lifecycle: strategy development, discovery, customer signal, analysis, and prototyping. Fluent with tools like Claude, Claude Code, Claude Design, ChatGPT, Cursor, Lovable, and Granola.
• Experience with experimentation, A/B testing, funnel optimization, or digital performance improvement
• Experience improving conversion in high‑intent or high‑traffic consumer funnels.

Target Experience

We're looking for a product lea