Commerce Search Lead — Hybrid, Data-Driven Retail Growth

Wpp; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

WPP Media is seeking a Manager, Commerce Search to drive retail search strategy and activation across major retail media networks. You will optimize keyword bidding, budget allocation, and product targeting while collaborating with clients and partners to deliver measurable results.

The role requires strong analytical and communication skills, plus experience with platforms like Pacvue, Skai, and Epsilon, in a hybrid US work environment.

Qualifications

• 3+ years in retail media or paid search with hands-on experience.
• Strong understanding of retail search including keyword strategy and bidding.
• Experience with retail media platforms (Amazon, Walmart, Instacart, Target, Kroger, etc.).

Responsibilities

• Lead retail search strategy and activation across multiple retail media networks.
• Develop and optimize keyword, bidding, budget, targeting, and product strategies.
• Manage day-to-day campaign setup, pacing, optimization, reporting, and troubleshooting.
• Analyze search performance and competitive activity to identify growth opportunities.
• Collaborate with teams to integrate search into broader commerce strategy.

Skills

Retail media

Paid search

Biddable media

Commerce

Keyword strategy

Bidding

Product targeting

Budget allocation

Optimization

Analytics

Communication

PM/People management

Tools

Pacvue

Skai

Epsilon

Job description

WPP Media is seeking a Manager, Commerce Search to drive retail search strategy and activation across major retail media networks. You will optimize keyword bidding, budget allocation, and product targeting while collaborating with clients and partners to deliver measurable results.

The role requires strong analytical and communication skills, plus experience with platforms like Pacvue, Skai, and Epsilon, in a hybrid US work environment.