Senior Commerce Media Strategist

Zenith; New York (NY); On-site; USD 66,000 - 102,000; Full time

Job summary

Zenith, a Publicis Groupe media agency in the US, is seeking a Senior Planner, Commerce Media in New York to drive ecommerce growth for retail and omnichannel clients. You will join a cross-functional team applying retail media and ecommerce knowledge to actionable insights, recommendations, and tactical planning.

This role blends strategy with hands-on activation across retailer networks like Walmart and Amazon, focusing on ROAS and end-to-end media, and requires collaboration with sales, brand

Qualifications

• 2+ years of experience in planning and strategy of retail media.
• Experience with trafficking, hands-on-keyboard campaign set up (Mediaocean Prisma experience preferred), billing, reporting, analytics.
• Understanding of traditional and interactive media planning elements.
• Experience with shopper marketing/e-commerce marketing, media planning, and digital investment experience from backgrounds including programmatic, performance marketing, retailer media, shopper media or paid search is highly preferred.
• Understanding of commerce-focused KPIs, such as ROAS.
• Build relationships with sales reps to analyze value and applicability of media vehicles for client media plans.
• Sound understanding of the commerce media landscape, retailer media ecosystems, and go to market strategies.
• Ability to handle multiple projects simultaneously thrive in a fast-paced environment.
• Problem solver and strategic thinker that constantly challenges clients and teams to improve.
• Curiosity and an eagerness to roll-up the sleeves to find the answers, learn, apply, and learn again.
• Strong analytical thinking
• Excellent communication and writing skills
• Strong desire to contribute to a team

Responsibilities

• Develops tactical commerce media plans across retailer media networks (e.g. Walmart, Amazon, Bestbuy) as well as 3rd party media partners -- inclusive of sponsored search, programmatic, retailer display, and social commerce.
• Leads commerce media activation and ensuring tactical plans align to strategies and continue to deliver on goals once live.
• Drives integration and partnership between commerce/retailer media and brand media/upper funnel tactics to develop truly end-to-end media plans.
• Identifies innovation opportunities through new approaches, new partners and retailer media offerings and ensures test-and-learn programs are set up for success.
• Proactively identifies opportunities and recommendations for process improvements that can help the team work better together and with our client.
• Effectively communicate program status and progress against objectives to clients and commerce lead. Synthesizes relevant information on key milestones, success criteria, staff and client and risks. Escalate critical issues appropriately.
• Embrace team values and encourage and support our team to create a culture of teamwork, collaboration, and intellectual curiosity

Skills

Retail media

Mediaocean Prisma

Campaign setup

Analytics

Shopper marketing

Programmatic

ROAS

Client relationships

Communication

Team collaboration

Job description

Zenith, a Publicis Groupe media agency in the US, is seeking a Senior Planner, Commerce Media in New York to drive ecommerce growth for retail and omnichannel clients. You will join a cross-functional team applying retail media and ecommerce knowledge to actionable insights, recommendations, and tactical planning.

This role blends strategy with hands-on activation across retailer networks like Walmart and Amazon, focusing on ROAS and end-to-end media, and requires collaboration with sales, brand