Commerce Media Growth Lead for Retail & E‑Commerce

Publicis Groupe ANZ; New York (NY); On-site; USD 61,000 - 75,000; Full time

Job summary

Zenith, part of Publicis Groupe, seeks a Senior Planner, Commerce Media in New York to drive ecommerce growth strategies for a major client, blending retail media know-how with actionable insights in a cross-functional team.

You will craft tactical plans across retailer networks (Walmart, Amazon, Best Buy), lead activation, integrate commerce with brand media, and explore new partners to improve ROAS.

Qualifications

• 2+ years of experience in planning and strategy of retail media.
• Experience with trafficking, hands-on-keyboard campaign set up, billing, reporting, analytics; Mediaocean Prisma preferred.
• Understanding of traditional and interactive media planning elements
• Experience with shopper marketing/e-commerce media and retail media planning; digital investment experience is highly preferred.
• Understanding of commerce KPIs such as ROAS

Responsibilities

• Develops tactical commerce media plans across retailer networks (e.g. Walmart, Amazon, Best Buy) and 3rd party partners.
• Leads commerce media activation and ensures alignment to strategy and goals.
• Drives integration between commerce retailer media and brand media to deliver end-to-end plans.
• Identifies opportunities for innovation, tests new partners, and sets up test-and-learn programs.
• Communicates program status and progress to clients and internal stakeholders.

Skills

Retail media planning

Strategic thinking

Analytical thinking

Communication

Team collaboration

Problem solving

Tools

Mediaocean Prisma

Job description

Zenith, part of Publicis Groupe, seeks a Senior Planner, Commerce Media in New York to drive ecommerce growth strategies for a major client, blending retail media know-how with actionable insights in a cross-functional team.

You will craft tactical plans across retailer networks (Walmart, Amazon, Best Buy), lead activation, integrate commerce with brand media, and explore new partners to improve ROAS.