Senior CM360 Ad Trafficking Lead

Citi; Irving (TX); On-site; USD 87,000 - 131,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Paid time off packages

Job summary

A leading marketing and advertising agency in Irving, Texas, is seeking a Senior Ad Trafficking Specialist. This pivotal role involves managing complex digital ad campaigns using Google Campaign Manager 360, ensuring data integrity and strategic alignment. The ideal candidate possesses extensive experience in digital ad operations and proficiency in ad serving technologies. They will be responsible for overseeing campaign setups, performing quality assurance, and providing strategic insights to stakeholders. A competitive salary range and comprehensive benefits are offered.

Qualifications

• 5-8 years of direct experience in digital ad trafficking and ad operations.
• Ability to manage intricate tracking discrepancies and data accuracy.
• Experience with various Tag Management Systems like Google Tag Manager.

Responsibilities

• Oversee setup and optimization of digital ad campaigns.
• Manage creative assets and ensure compliance with specifications.
• Audit ad tags and implement advanced floodlight tag strategies.

Skills

Google Campaign Manager 360 (CM360)

Ad serving technologies

Data analysis with Excel

Communication skills

Advanced problem-solving

Education

Bachelors/University degree

Tools

Tableau

Google Ads

SQL

Job description

A leading marketing and advertising agency in Irving, Texas, is seeking a Senior Ad Trafficking Specialist. This pivotal role involves managing complex digital ad campaigns using Google Campaign Manager 360, ensuring data integrity and strategic alignment. The ideal candidate possesses extensive experience in digital ad operations and proficiency in ad serving technologies. They will be responsible for overseeing campaign setups, performing quality assurance, and providing strategic insights to stakeholders. A competitive salary range and comprehensive benefits are offered.