Ad Ops Leader: CM360 & Traffic Strategy

Citigroup Inc.; Irving (TX); On-site; USD 144,000 - 217,000; Full time

Job summary

Citigroup Inc. in Irving, TX seeks a Group Manager, Ad Trafficking & Operations with 10+ years in digital ad operations and 3–5 years in management to lead a team of Ad Trafficking Coordinators and Managers.

You will drive strategic roadmaps, optimize workflows across CM360, Innovid, Flashtalking, and other DSPs, ensure QA, data integrity, and SLA adherence, while communicating with cross‑functional teams.

Qualifications

• 10+ years in digital ad operations with leadership experience.
• Must have deep CM360 expertise and knowledge of the advertising ecosystem.
• Proven ability to lead, mentor, and develop a high‑performing team.
• Experience across DSPs/SSPs, tracking, and data‑driven optimization.
• Strong communication and cross‑functional collaboration skills.

Responsibilities

• Lead and oversee end‑to‑end ad trafficking workflow and QA.
• Develop strategic roadmaps and drive process improvements.
• Provide guidance on complex campaign setups and tracking.
• Manage vendor relationships and drive operational efficiency.
• Partner with cross‑functional teams to support client initiatives.

Skills

Ad operations leadership

CM360 expert

Team management

Ad tech strategy

Web technologies

Stakeholder communication

Vendor management

Campaign analytics

Digital advertising

Education

Bachelor’s degree in Marketing/Advertising

MBA preferred

Tools

CM360

Innovid

Flashtalking

Google Tag Manager

Job description

Citigroup Inc. in Irving, TX seeks a Group Manager, Ad Trafficking & Operations with 10+ years in digital ad operations and 3–5 years in management to lead a team of Ad Trafficking Coordinators and Managers.

You will drive strategic roadmaps, optimize workflows across CM360, Innovid, Flashtalking, and other DSPs, ensure QA, data integrity, and SLA adherence, while communicating with cross‑functional teams.