Senior CM360 Ad Traffic Lead - Hybrid

Citi; New York (NY); Hybrid; USD 87,000 - 131,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k) with company match

Paid time off

Hybrid work arrangement

Job summary

Citi is seeking a Senior Ad Trafficking Specialist in Irving, TX to lead end-to-end CM360 campaign setup, QA, and optimization across complex digital ad programs.

The role requires 5–8 years of CM360 experience, strong problem-solving, and the ability to mentor junior staff in a fast-paced environment. You will partner with cross-functional teams and external partners to ensure data integrity and flawless execution.

Qualifications

• 5–8 years of progressive CM360 ad trafficking experience.
• Expertise in complex ad setups, tagging, QA and optimization.
• Strong analytical and problem-solving abilities.

Responsibilities

• Strategically plan and oversee CM360 campaign setup and configuration.
• Manage creative assets, QA, and landing-page validation across browsers.
• Design and audit ad tags and floodlight strategies for accuracy.
• Generate and translate reports into actionable optimization insights.
• Lead QA processes and cross-functional collaboration.

Skills

CM360 Expertise

Ad Trafficking

Campaign Management

Data Analytics

Excel

Leadership

Education

Bachelor's degree in Marketing/Advertising/CS

Tools

CM360

Tableau

Looker

Job description

Citi is seeking a Senior Ad Trafficking Specialist in Irving, TX to lead end-to-end CM360 campaign setup, QA, and optimization across complex digital ad programs.

The role requires 5–8 years of CM360 experience, strong problem-solving, and the ability to mentor junior staff in a fast-paced environment. You will partner with cross-functional teams and external partners to ensure data integrity and flawless execution.