Senior Channel & Customer Growth Lead

The Campbell's Company; San Antonio (TX); On-site; USD 118,000 - 162,000; Full time

Benefits offered by this job

Medical & dental coverage

401(k) with company match

Disability & life insurance

Paid time off & holidays

On-site fitness center (HQ)

On-site daycare (Bright Horizons)

Job summary

The Campbell's Company is seeking a Customer Sales Lead to partner with HEB, driving volume, profit, and share growth for Campbell’s Snacks across Brick & Mortar and Ecommerce. You will own the customer strategy and planning, manage budgets, forecast performance, and lead cross-functional teams to execute high-impact initiatives.

Travel to HEB HQ (TX) and other markets is required; candidates regional to Texas are preferred.

Qualifications

• Bachelor’s degree required.
• Experience managing customer business plans, forecasting, trade investment, and sales performance.
• Ability to pull and analyze Circana/Nielsen reports.
• Strong customer-facing experience with a track record of building strategic customer relationships.
• Strong financial and business acumen, including forecasting and P&L management principles.
• Strong written and verbal communication skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Experience utilizing data, shopper insights, and category management principles to drive business decisions.
• Strong understanding of trade promotion management and business performance optimization.
• DSD or comparable customer experience preferred.

Responsibilities

• Lead the joint business planning process and annual strategic plan with HEB, ensuring alignment to customer priorities and Campbell’s Snacks volume, profit, and share objectives.
• Own and proactively manage the overall HEB business plan, including sales performance, trade spending, volume, forecast accuracy, and risk management.
• Lead cross-portfolio initiatives and customer priorities to drive sustainable volume, profit, share growth, and portfolio expansion.
• Utilize Campbell’s Sales Planning and Customer Investment systems to create optimized customer plans across Brick & Mortar and Ecommerce channels.
• Develop and execute trade promotion strategies and tactical plans that deliver strong ROI and support profitable growth.
• Build and maintain strong relationships with HEB buyers, category managers, merchandising leaders, and other key stakeholders.
• Apply shopper insights, syndicated data, loyalty data, and category management expertise to identify business opportunities and drive customer growth.
• Partner with Shopper Insights, Category Management, Customer Marketing, Sales Finance, Supply Chain, and DSD Field Sales teams to develop and execute customer-specific plans.
• Provide guidance to Retail and DSD partners to ensure effective execution of customer-specific strategies at the store level.
• Conduct category business reviews to analyze performance, identify opportunities, assess risks, and recommend action plans.
• Perform post-event analysis to evaluate promotional effectiveness, profitability, and investment performance while incorporating key learnings into future plans.
• Develop accurate monthly forecasts by monitoring shipments, consumption trends, inventory levels, and customer dynamics.
• Proactively identify and address risks impacting forecasts, spending, distribution, and overall business performance.
• Drive new item sell-in initiatives and partner with customer personnel to achieve optimal distribution and execution.
• Manage deduction balances, conduct post audits, and ensure compliance with company trade funding policies.
• Identify and execute profitable opportunities to grow incremental volume and improve customer, category, and portfolio performance.
• Analyze customer strategies, competitive dynamics, and market conditions to align customer plans with Campbell’s business objectives.
• Influence cross-functional stakeholders and align teams around customer-specific priorities, execution plans, and business opportunities.

Skills

Customer relationship management

Forecasting

Circana/Nielsen reports

Trade promotion management

Data-driven decision making

Cross-functional leadership

Written and verbal communication

P&L awareness

Stakeholder influence

DSD/customer experience

Education

Bachelor’s degree

Job description

The Campbell's Company is seeking a Customer Sales Lead to partner with HEB, driving volume, profit, and share growth for Campbell’s Snacks across Brick & Mortar and Ecommerce. You will own the customer strategy and planning, manage budgets, forecast performance, and lead cross-functional teams to execute high-impact initiatives.

Travel to HEB HQ (TX) and other markets is required; candidates regional to Texas are preferred.