Strategic Customer Sales Lead - CPG

Campbell Soup Company; United States; On-site; USD 118,000 - 162,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k)

Job summary

Campbell Soup Company in the United States is seeking a Customer Sales Lead to spearhead joint business planning with HEB for Campbell’s Snacks, focusing on Cookies and Crackers, and to own the customer strategy, trade investments, and forecast accuracy.

You will partner with shopper insights, category management, and field teams to drive distribution, shelving, pricing, and ROI, with travel to HQ in Texas and Camden, NJ as needed.

Qualifications

• Bachelor’s degree required.
• 8+ years of Consumer Packaged Goods (CPG) Sales and/or Category Management experience.
• Experience managing customer business plans, forecasting, trade investment, and sales performance.
• Ability to pull and analyze Circana/Nielsen reports.
• Strong customer-facing experience with a track record of building strategic customer relationships.
• Strong financial and business acumen, including forecasting and P&L management principles.
• Strong written and verbal communication skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Experience utilizing data, shopper insights, and category management principles to drive business decisions.
• Strong understanding of trade promotion management and business performance optimization.
• Ability to thrive in complex, fast-paced environments with competing priorities and ambiguity.
• DSD or comparable customer experience preferred.

Responsibilities

• Lead the joint business planning process with HEB and annual strategic plan.
• Own and proactively manage the overall HEB business plan, including sales performance and forecast accuracy.
• Lead cross-portfolio initiatives and customer priorities to drive volume and share growth.
• Utilize Campbell’s Sales Planning and Customer Investment systems to create optimized customer plans.
• Develop and execute trade promotion strategies with strong ROI.
• Build and maintain relationships with HEB buyers and stakeholders.
• Apply shopper insights, syndicated data, loyalty data, and category management principles to identify opportunities.
• Partner with internal teams to develop customer-specific plans.
• Provide guidance to Retail and DSD partners for store-level execution.
• Conduct category business reviews to analyze performance and risks, and recommend actions.
• Develop accurate monthly forecasts by monitoring shipments and trends.

Skills

Customer leadership

Forecasting

Data analysis

Negotiation

Cross-functional teamwork

P&L management

Trade promotion

Circana/Nielsen data

Education

Bachelor's degree

Tools

Circana/Nielsen data

Job description

Campbell Soup Company in the United States is seeking a Customer Sales Lead to spearhead joint business planning with HEB for Campbell’s Snacks, focusing on Cookies and Crackers, and to own the customer strategy, trade investments, and forecast accuracy.

You will partner with shopper insights, category management, and field teams to drive distribution, shelving, pricing, and ROI, with travel to HQ in Texas and Camden, NJ as needed.