Senior CDP & MAP Activation Consultant

Bounteous; Frisco (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Bounteous is seeking a Marketing Technology Consultant to help clients unlock the value of their marketing technology ecosystems and activate data-driven customer experiences. You will translate business and marketing objectives into executable strategies across CDPs and MAPs, collaborating with Architects, Data Engineers, and Strategists to deliver measurable marketing outcomes.

The ideal candidate brings a strong consulting mindset, deep Martech knowledge, and the ability to translate complex

Qualifications

• 6+ years of experience working with marketing technology platforms in an agency, consulting, or enterprise environment.
• 3+ years of experience working with CDPs such as Adobe Real-Time CDP, Segment, Salesforce Data Cloud, Tealium, or similar.
• 3+ years of experience with marketing automation or journey orchestration platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, or similar.
• Strong understanding of audience segmentation, cross-channel campaign execution, and customer journey orchestration.
• Familiarity with all Adobe applications is strongly preferred.
• Familiarity with customer data management concepts, including identity resolution, data modeling, and marketing data flows.
• Experience working in client-facing consulting or agency environments preferred.

Responsibilities

• Serve as the day-to-day marketing technology consultant for clients, advising on CDP and marketing automation capabilities, activation strategies, and platform best practices.
• Participate in pilot design/architecture discussions to introduce CDP concepts and ensure alignment with clients' RT-CDP roadmap.
• Review pilot decisions for compatibility with the client's RT-CDP roadmap.
• Lead discovery sessions, stakeholder interviews, and requirements gathering to identify opportunities for marketing use cases and customer experience activation.
• Translate marketing and business requirements into clear technical and functional requirements for identity resolution, data governance, data ingestion, audience segmentation, journey flows, and channel activation.
• Define and document activation strategies, including audience segmentation, eligibility rules, triggers, and cross-channel orchestration across platforms.
• Prioritize activation-focused use cases that support segmentation, personalization, and cross-channel customer engagement.
• Collaborate with project management and delivery teams to coordinate timelines, manage dependencies, and support multiple Martech initiatives.
• Provide hands-on guidance and enablement to client teams, helping them operationalize CDP and MAP capabilities and maximize value from investments.
• Draft CDP-related sections of SRD and an early Solution Design Document (SDD).

Skills

Strategic consulting

Martech platforms

CDP knowledge

Audience segmentation

Cross-channel campaigns

Customer data management

Tools

Adobe Real-Time CDP

Salesforce Data Cloud

Tealium

Adobe Journey Optimizer

Salesforce Marketing Cloud

Braze

Job description

Bounteous is seeking a Marketing Technology Consultant to help clients unlock the value of their marketing technology ecosystems and activate data-driven customer experiences. You will translate business and marketing objectives into executable strategies across CDPs and MAPs, collaborating with Architects, Data Engineers, and Strategists to deliver measurable marketing outcomes.

The ideal candidate brings a strong consulting mindset, deep Martech knowledge, and the ability to translate complex