Senior CDP & Analytics Strategy Consultant

Acxiom

Oregon

Ibrido

USD 120.000 - 180.000

Tempo pieno

4 giorni fa

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Descrizione del lavoro

Acxiom is seeking an experienced strategist to lead initiatives across customer data, audience management, measurement, and decisioning. You will align business, technology, analytics, and external partners to shared roadmaps and future-state CDP capabilities.

You will help define phase 2 CDP use cases, advance decision engine capabilities, and drive measurement frameworks in support of customer journey analytics and activation strategies across Bread and its partners.

Competenze

6+ years’ financial services implementation experience or related technology experience.
Bachelor’s degree required.
Understanding of variety of marketing campaign execution activities (Marketing, Risk, Legal, Finance)
Strong ability in interacting with and collaborating with senior business stakeholders
Capable of prioritizing competing initiatives and defining a vision in a dynamic environment
Excellent oral and written communications skills; Must be articulate and persuasive; Strong Business Writing skills are essential
Strong Agile delivery and backlog management experience
Ability to gather requirements from initiative owners and translate them into actionable work for Acxiom teams
Experience working across Product, Architecture, Technology, and Business organizations
Ability to influence priorities and drive execution across multiple stakeholder groups
Experience with Customer Journey Analytics (CJA)
Proficiency in Microsoft suite including Excel, PowerPoint, and SharePoint

Mansioni

Drive strategic initiatives spanning customer data, audience management, measurement, and decisioning capabilities.
Support alignment of business stakeholders, technology teams, analytics partners, and external vendors around shared objectives and roadmaps.
Advise on evolution of customer data and marketing technology capabilities.
Define future-state CDP strategies and prioritise Phase 2 CDP initiatives.
Support the strategic roadmap for CDP capabilities and future enhancements.
Assist in defining and prioritizing Phase 2 CDP initiatives and associated business use cases.
Partner with technology and analytics teams to evaluate and advance decision engine capabilities.
Ensure roadmap decisions are aligned with business priorities and customer experience goals.
Partner with Data & Analytics teams to advance measurement capabilities and reporting frameworks.
Support Customer Journey Analytics (CJA) initiatives and broader measurement strategy efforts.
Identify opportunities to improve actionable insights, audience understanding, and marketing performance measurement.
Act a strategic resource regarding how Acxiom capabilities integrate and operate within the broader Adobe ecosystem.
Collaborate with bureaus, platform partners, and internal stakeholders to maximize the value of customer data assets.
Help guide audience, identity, and activation strategies that support Bread and its brand partners.
Serve as a liaison between Bread value streams, strategic initiatives, and enterprise roadmaps.
Influence stakeholders across marketing, analytics, product, and technology organizations.
Lead initiatives through collaboration, consensus-building, and effective communication rather than direct authority.