Senior Category Marketing Leader — Growth Playbooks

Wayfair; Boston (MA); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health benefits

2nd.MD access

GeoBlue insurance

Wellbeing support

Life & AD&D insurance

401(k) matching

Parental leave reimbursement

Tuition reimbursement

Employee discount

Gym discounts

BenefitHub perks

Donation match

Job summary

Wayfair in Boston is seeking a Senior Manager, Category Marketing to lead marketing strategy for emerging and high-growth categories, aligning with Category GMs and cross-functional teams to drive growth and ROI.

You will manage a team of marketing analysts, develop customer-centric plans across promotions and evergreen initiatives, and build a repeatable playbook to scale nascent categories into core business engines, while balancing commercial goals with strong customer messaging.

Qualifications

• 7-10 years of experience in marketing strategy, category management, general management, or management consulting.
• 3+ years of direct management experience, with a track record of coaching team members and building a collaborative culture.
• Strong stakeholder management and executive presence, with proven ability to influence senior business leaders and navigate competing priorities.
• Commercial and strategic mindset, with experience translating business goals into targeted growth initiatives.
• Analytical fluency, including comfort working with performance dashboards, collaborating with data science partners, and using data tools like SQL to extract insights.
• Adaptability and problem-solving skills, with comfort operating in ambiguous environments and building structure where none exists.

Responsibilities

• Build go-to-market and growth marketing plans for emerging categories in close partnership with Category Management, Consumer Insights, Measurement, Promotions and Channel teams
• Partner directly with Category GMs to align marketing strategies with category growth goals, serving as a strategic partner and trusted check-and-balance to ensure investment goes to the right categories with the right customer messaging at the right time
• Partner with Analytics and Channel teams to build performance visibility, monitor core business metrics, and connect marketing efforts directly to category growth outcomes
• Codify a repeatable Category Growth Playbook that establishes clear criteria for market-readiness, campaign launch, and measurement across new categories
• Present marketing strategy, test agendas, performance learnings, and forward-looking plans at category Quarterly Business Reviews
• Coach and mentor a high-performing team of analysts responsible for operational execution, testing, and performance analysis

Skills

Marketing strategy

Category management

Executive presence

Stakeholder management

Analytical

SQL

Tools

SQL

Job description

Wayfair in Boston is seeking a Senior Manager, Category Marketing to lead marketing strategy for emerging and high-growth categories, aligning with Category GMs and cross-functional teams to drive growth and ROI.

You will manage a team of marketing analysts, develop customer-centric plans across promotions and evergreen initiatives, and build a repeatable playbook to scale nascent categories into core business engines, while balancing commercial goals with strong customer messaging.