Senior Category Leader — Walmart Shopper Insights

Kontoor Brands

Greensboro (NC)

On-site

USD 120,000 - 170,000

Full time

14 days+
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Benefits offered by this job

Paid Parental Leave
Apparel discounts
Flexible Fridays
Tuition Reimbursement

Job summary

Kontoor Brands is seeking a Senior Manager for Category Management & Shopper Insights focused on Scintilla/Walmart. You will lead Wrangler-Walmart category planning, develop omnichannel strategies, and translate data into actionable recommendations.

Collaboration with Sales, Marketing, Product, and Analytics teams is key to elevating category performance. The role requires 8–10+ years in category management or related analytics, with strong data storytelling and presentation skills.

Qualifications

  • Bachelor's degree is required with preference for related fields.
  • MBA or analytics certification is desirable.
  • Experience in category management, shopper insights, and retail analytics is essential.
  • Strong storytelling and executive-level presentation skills are required.

Responsibilities

  • Lead Wrangler and Walmart category management activities.
  • Develop omnichannel category strategies aligning shopper behavior with retailer strategies.
  • Leverage Scintilla, Circana, and internal data to build insights and recommendations.
  • Create executive-ready storytelling, dashboards, and scorecards for stakeholders.

Skills

Category management
Shopper insights
Retail analytics
Data storytelling
Executive presentation
Influence
Leadership

Education

Bachelor's degree
MBA / analytics cert

Tools

Scintilla
Circana
NPD/IRI
Luminate

Job description

Kontoor Brands is seeking a Senior Manager for Category Management & Shopper Insights focused on Scintilla/Walmart. You will lead Wrangler-Walmart category planning, develop omnichannel strategies, and translate data into actionable recommendations.

Collaboration with Sales, Marketing, Product, and Analytics teams is key to elevating category performance. The role requires 8–10+ years in category management or related analytics, with strong data storytelling and presentation skills.

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